Website and graphic design

What is the Cost of Creating a Website in South Africa? | How much does of a website design in South Africa

How Much Does It Cost To Build A Website For A Small Business?

What is the Cost of Creating a Website in South Africa?

Overview:

Website maintenance costs south africa

How much does it cost to build a website for a small business

Small businesses tend to ask for a simple 5 Page website design, typically including home, about, services or products and contact pages. The average price for a 5-page website design such as this is R2500 - R4000

5 page website price

5 Page websites tend to cost from R2500 - R4000.

Web developer hourly rate South Africa

The average hourly wage (pay per hour) in South Africa is 170 ZAR. This means that the average Web Developer in South Africa earns approximately 170 ZAR for every worked hour.

Web design price list

When you look at website design pricelists across South Africa most website design companies fall offer on average 4 packages adding additional website functionality to each tier. Lower tier websites cost on average R2500 while the higher tier websites cost on average R6000. These tend to be packages and not custom-designed websites.

 


When clients ask about web design pricelists it's very often that we get one of the following requests. A request for a web design price list pdf. What is the cost of a 5-page website? What are our web developer's hourly rates? How much does it cost to build a website for a small business? and of course, can we see your affordable website design packages?  Some clients will also enjoy the use of a website design price calculator. 

Website design prices in South Africa vary from R1,000 – R50,000+: You can’t figure it out with just a simple question of “How much does it cost to design a website?” when there are many variables because   included in the quote such as:

Programming Language 

Website Developer Experience 

The website Type such as a static HTML Website or a dynamic website. 

The Content management system or framework that was used in development such as WordPress, Laravel, or Symphony to name a few. 

You see website types can be so diverse.

When you’re thinking of getting a website design done for yourself or your company, you will likely be looking for the best pricing from a reputable website design company or a qualified freelancer.

Pricing can come in many different payment options such as:

It is important to remember as a business a website is an extension of your business and therefore your purchase of one is an investment in your business. Cheaper websites are not always the best quality and the most expensive websites are not always fairly priced. So how do you know what the cost of a website should be?  

 Whilst we cannot produce an exact quote offhand. A meeting with a website design company or web developer to outline important details ( which we will list in full below ) such as the goal of the website and the functionality it requires should lead to the design company creating a scope for the website design project which will result in a quote. 

How Much Does It Cost To Build A Website For A Small Business?

Have an Idea of What You Want your website to do and look like. 

It wouldn’t surprise you how often a client comes across our desk asking for a website design, but they aren’t exactly sure what they want or more importantly what the best tools and practices are for achieving certain business goals online via a website. It's always best to develop a wireframe of the website you require.

This will help you & everyone you speak to in the process to understand what your website's main purpose is and subsequently the design and functionality that needs to go with it. Which CMS systems would be best suited etc. Having a website wireframe before you get a web developer or web design company, is likely to get you a more accurate quote or cost for your website design. You can get these designed locally but you will also find that most design companies will also assist you in creating a wireframe.

Questions that help yourself and web design companies establish the cost of a website.  

1. What’s the realistic budget for your website?

Building a website that you can’t afford will be a disaster. Double-check your budget before you spend on premium themes or plugins. We always recommend you keep the costs as low as possible when you’re starting out.

2. Do you need a custom-built website?

Installing a pre-built WordPress theme is the easiest way to roll out a new website. It also helps you save on costs, so you don’t have to hire a Website developer in many cases.

However, if you want to give a unique look and feel to your website, custom functionality, and the very best user experience and conversion ratios then you’ll have to build a custom WordPress theme, either by hiring a web developer or r a website design company. Rates charged by website developers in South Africa vary but the median charge per hour for website development is R170 Per hour. 

The average hourly wage (pay per hour) in South Africa is 170 ZAR. This means that the average Web Developer in South Africa earns approximately 170 ZAR for every worked hour.

3. What features will your website need?

When starting out, you won’t need all the bells and whistles that you see on other cool websites. Even if you start small, it’s essential to write down the list of features you’ll need down the line to create your website design process. This helps you streamline the entire development process and focus on features that are of high priority. It also helps you minimize the cost as your website grows.

 

Will you need any of these?

  • Service pages
  • Product pages
  • Online payments
  • A Registration and login page
  • A Blog on your website
  • Newsletter signup
  • Social media integration
  • Search engine optimization services
  • Online marketing services
  • Responsive web design, etc.

Direct Factors That Affect Website Prices

Ok, let’s get down to business. When building a website (regardless of who is building it) there are 3 main factors that affect the cost:

  • Functionality
  • Design & Content
  • Size

At Launch Digital, this is the order of importance. But other designers might think size is more important than design for example.

Functionality

What do you want your website to do? Do you need a simple information website, or do you need to sell products safely & securely online?

The more features and functions you want to add, the more you will pay. Here is some example of functionalities that are often charged for additionally:

  • eCommerce (online shops)
  • Event calendars
  • Memberships
  • Custom calculators (pricing, estimates, quotes)
  • Product catalogs
  • 3rd Party Software Integrations (like CRM & Email Software)

Developing custom functionalities is costly, and that is why this is the most influential factor when it comes to website prices.

Design & Content

The design and content of your website are very important. We compare it to how you dress and speak.

Would you hire a salesman that speaks poorly or dresses unprofessionally?   

To simplify a complex topic in itself, when it comes to website design you have two options.

Template Website Design

Website templates are pre-styled website designs that are available for purchase for a few dollars (some templates are even free). Other descriptions for this type of website are “off the shelf” or “out of the box”.

Custom Website Designs

A custom website design, as the name suggests is a bespoke design created specifically for your business and brand by a graphic designer or web designer.

You must know which of these options your web designer will be using. Because template websites, compared to custom websites, are much easier and faster to build, therefore you should be getting a cheaper price.

Website Size

It goes without saying that the more pages, categories, or products you have the more your website will cost. Most web developers will include a certain amount of pages in their base website package, and anything over that pushes the price up.

It’s important that you find out how many pages are included in your web designer’s base package

Knowing what you need, or want, on your website goes a long way when it comes to an accurate quote. If you were to just give us 10 different websites as examples, and say “I like these websites and I would like my own to be similar” it would cost much more than taking a little bit of time writing down what functionality you’d like on your own website.

It would be a higher quote because we would have to assume you wanted everything, from every website you gave as an example, on your own website. This means you will have a lot of features you weren’t even thinking about, on your own website, and you may not have wanted them.

  1. Roughly How Many Pages Do You Think You’ll Need to be Designed?

Every web design company can give you a rough estimate of a price based on how many pages you need to be done.

If the quote is simply based on how many pages you need to be done, it won’t be very accurate. In fact, it will likely be much higher than what you expected since the variables from #1 and #2 weren’t figured out.

This is why we ask people about the purpose and functionality of their new website designs before we ask how many pages they think they’ll need to be done.

Think of it this way, you will need pages such as your home/index, about us, products, contact us, privacy policy, terms of service, blog, etc. Each of these is considered 1 page and each blog post would not be added to the total unless you need someone to write up the content for you in order to add it to your blog.

A lot of websites work well with under 10 pages, but if you aren’t sure how many pages you need, your quote won’t be spot on since there is a variable missing.

Don’t get worried, not knowing how many pages you need is a common problem that we deal with all the time and it’s not the end of the world.

Know Your Design and Programming Budget

If you know how much you’re wanting to spend, don’t be scared to tell a designer when they ask what your budget is. They’re not trying to get the most money out of you as they can, they’re just trying to figure out a plan that will work best within your budget.

For example, if you had R10,000 to spend on a design and wanted something just like Facebook, it probably wouldn’t be the easiest thing to do since there is a mountain of programming that would need to be done. Since the designer knows your budget and has an idea of what you want, they can put together a package that will work for you, but it might not have everything included since you want a clone of Facebook and that would cost much more than R10,000.

They can, however, put together a design and get some custom scripting done for you that would get you on your way to having a unique social network, which would get you on your way to having a finished product down the road.

We regularly ask people what their budgets are because we, just like the example above, are trying to figure out exactly how we can get as much done for you within your budget so you’re as happy as possible.

Some Extras That You Might Need

We all want a website designed for a reasonable price, and that’s exactly what we do! But there are some additional add-ons that you might want to think about before you spend all your money on the design.

If your budget for everything is R3,000 and you spend all of that on your design, you will be upset when you can’t get the hosting you want or the fact you can’t spend any money on marketing to bring in traffic and sales.

This is why we always let people know about the additional charges, that are usually required if you want to start running a website. These extras are:

  1. Domains and Hosting

Every single website out there runs on a domain, which means you’ll need one as well. You can purchase these through big domain registrars and most of the time you can purchase them when you set up a hosting plan for your website. You’ll need to pay to renew your domain name each year and your hosting can be paid every month or on an annual basis, that’s up to you.

If you don’t know how to do any of this, that’s not a problem at all since we can walk you through the entire process.

  1. Online Marketing

You can have the best product in service in the world alongside a website design that looks amazing, but without effective advertising, no one will know about it. Unfortunately going live with your website on the Internet doesn’t mean that you can sit back and users will come flocking in. In fact, nobody will know it exists if you do not get out there and promote and market it. There are several marketing strategies available to help you get the word out there, but they cost money. However, there are several ways to get the word out for free. While we at New Perspective Design advise leaving marketing to the professionals there are a few marketing strategies that can be employers by novice business owners and skilled online marketers alike. Below we have compiled a basic list.

Online marketing comes in many forms, such as:

Each has its own strengths and takes a long time to learn, so we highly recommend working with a credible SEO company if you want to start doing any sort of online marketing.

  1. Website Content

If you’re writing up all your own content, and even your own blog posts, this isn’t going to cut into your overall budget at all.

But, if you’re not the best writer and you need someone to write up your home/index, sales pages, product pages, blog posts, etc. it would be an additional charge because this takes a bit of time and effort to be done right.

If you want images within the content, they will likely have to be purchased from a stock image company to prevent a lawsuit from unlawfully using images you found online.

Check out our list of Royalty Free Stock Images and Photographs for Your Website or Blog.

  1. Website Maintenance

Not every website will need us to go in and maintain it since a lot of clients don’t update much after they go live. Adding blog posts is easy to do and can be done by yourself, or you can hire us to do it if you really want.

We charge a very low rate of R250 p/hour for website design and content updates, and we’ll always give you a quote before the updates are made so that you know exactly how much it will cost.

Checklist

Below is a quick checklist of what you will need to answer before you can get the most accurate quote possible.

  • What is your reasonable deadline?
  • Is your deadline a hard stop or can it be extended if needed?
  • What is your budget for the website to be designed?
  • How many pages will you need to be designed and what functions do they need to have within them?
  • Do you need any animation done? If so, what exactly is needed?
  • Do you have your own domain and hosting set up already?
  • Do you need online marketing for your website?
  • Do you need content generation for your website?
  • Here is an article: how to tell if your prospective website design company is any good. 

You can use our easy-to-use web design quote builder to build a quote by selecting the features you need for your website.  Website design packages, are also a great way to get a very good idea of the budget you need to set for your website.

 

  

New Perspective Design is a leading graphic and web design agency based in East London South Africa. We also specialize in the fields of search engine optimization and online marketing with over 5 years of experience in the industry. Our agency has a passion for growing business online and thrives on mutually beneficial relationships with our clients.

One thought on “What is the Cost of Creating a Website in South Africa? | How much does of a website design in South Africa

  1. Great article, really covers a lot on the subject on the cost of website design and development. It was interesting to now your hourly rate on web developers, this is a sore point I believe for most web design agencies and freelancers as right now the marketplace is being overflooded by inexperienced and desperate individuals willing to work for nothing. Reducing the value of this service. Its especially vulnerable to such a fluctuation because clients cant tell for the most part what is happening on the backend of a website, its seo status, its flexibility and scalability which are very important factors.

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