Welcome to our blog

interact, ask, learn, teach

Why AI Content May Be Quietly Killing Your SEO

Why AI Content May Be Quietly Killing Your SEO

AI ruins your website SEO (and design) right from the start at the most critical point of communication — the website brief.The website brief is what we use to determine how your website should look, how the writing should be done. We take the confirmation of your target audience in, right down to the very ...

read more
Wix vs WordPress – Which one should you use?

Wix vs WordPress – Which one should you use?

Wix vs WordPress: A complete guide: If you’ve ever tried building a site on Wix, chances are you were lured in by one of their high-budget ads — you know, the ones with slow-motion explosions and celebrity cameos telling you how “easy” it is to build a stunning website in five minutes. Fast, fun, ...

read more
8 Website Navigation Examples That Drive Conversions

8 Website Navigation Examples That Drive Conversions

Website navigation isn’t just about helping people find their way—it’s about guiding them toward the actions that matter. Whether that’s making a purchase, signing up, or getting in touch, your navigation should work with your business goals, not against ...

read more
What is a content management system (CMS) and how does it work?

What is a content management system (CMS) and how does it work?

What is a content management system (CMS) and how does it work? A Content Management System (CMS) is a software platform that enables users to create, manage, and modify content on a website without requiring specialized technical knowledge. CMS platforms simplify the process of managing digital content by ...

read more
The Pros and Cons of Using an AI Website Builder to Build Your Website

The Pros and Cons of Using an AI Website Builder to Build Your Website

With the recent influx of AI tools many are turning to AI website builders for fast and cost-effective solutions to creating an online presence. But is it the right choice for you? In this article, we explore the pros and cons of using an AI website builder to build your website and address key questions, such ...

read more
How to Perform a Website Audit.

How to Perform a Website Audit.

Discover the benefits of conducting a website audit to improve SEO, performance, and conversions. Use our website audit checklist to assess and enhance your ...

read more
Common Web Design Mistakes to Avoid | Top 10 Mistakes in Web Design

Common Web Design Mistakes to Avoid | Top 10 Mistakes in Web Design

Creating a website that is both aesthetically pleasing and functionally effective is crucial in today's digital age. However, many businesses, especially those new to the digital world, often fall prey to common web design mistakes. These errors can significantly impact user experience and the overall ...

read more
What is a/b testing & how a/b testing works for websites.

What is a/b testing & how a/b testing works for websites.

A/B testing, also known as split testing, is an essential method for website optimization. It involves comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is crucial for improving website usability, increasing conversion rates, and enhancing overall ...

read more

What separates us and how we turned from a freelancer to a successful web and graphic design agency.

Web design has become, as the internet a very impersonal thing. Relations with clients are held over emails and phone calls. Briefs are exchanged without the web designer or agency ever getting to know the client or their business.

This to me is a fundamental flaw. How can you create a website or market something for somebody you barely know. A email is hardly enough information to convey a business strategy , personal taste and all the things we need to know to create a successful professional website.

The human touch on this is meeting up with the client , sitting in front of a computer and discussing market trends , other websites , what they like and dont like and what seems to be working and not. Developing a plan to better on that.

See what East london freelancers dont realise is this : if your clients online business is not doing well, then you are not getting good advertising.

For that reason its in the best interest of the web developer to assist the webmaster or client in every way he can to help them make a successful website.

Voice of the company.

Through blogs, community projects and advertising New Perspective strives to keep the voice of the designers at the forefront of the brand. It is after all they who create it. Communication on a professional and friendly level is of utmost importance. We frequently send follow up emails on ex website design purchases , we check up on our created domains and keep an eye on how things are going.

Our follow up emails include information on new marketing strategies or a problem we have detected with your website or domain. Like I said before your success is our success.

As standard policy we install google analytics on all of our clients websites for this very reason. To monitor user and usage metrics. The data would immediately indicate why your website has a high bounce rate. Why you aren’t converting clients and so forth.

I am to this day still in touch with my very first web design client. A Man named Chris needing a full brand development for his engineering firm.

We do not sell a product , we sell a web service.

The Research behind Graphic Design.

Graphic design may be seen as a easier task than web design. I can tell you now however that it is not so. When we design a logo, brochure or any other branding  and digital marketing material, we do in-depth research into the industry, your current business strategy, online trends in the graphic design industry. We make use of your in-depth knowledge of your niche and pair it with our knowledge of multimedia marketing and combine it.

To create something new and unique in today’s business world is a thrilling yet challenging task. When our graphic designers are working on a project we often combine multiple inputs from web developers, ex clients other designers,  sometimes even online chat forums. Ensuring Ideas are always fresh.

This is to ensure that we provide you with a design solution that is truly unique yet still effective in its purpose. We use a combination of old and new software such as adobe illustrator, Corel Draw , after effects and many more. We use the best of the old technologies and the best of the new to give you the best design.

Experience also guides us in knowing about consumers and their response to colour theory within branding. Visual techniques to draw the eye to the required sections of a design. For us  its all about being the best and out of the box thinking and design.

Our policy also allows for adaptation on graphic design elements, nobody gets it right first time every time. Sometimes you have to fix a wheel other times you have to reinvent it.

My point is we will find the perfect advertisement, logo or website for your business and target market.

You will find that every design we create is listed on our website and for one very simple reason : We take pride in everything we do.

We have a silent moto running around the agency and it goes like this.

Every piece is a portfolio piece.

If you start a project as a graphic designer not believing its going to be one of your best pieces, you not going to do a good job. Point.

Welcome to real Web and graphic design, East London.

Ambition is what drove us to create this agency and while we may seem arrogant we assure you we are only proud of what we have, and are still to achieve. Ask yourself this do you want a confident marketing team, web developer or graphic designer working with your business, or a team that is content is being mediocre. We believe in being proactive and we believe in being the best.

Our clients are all watched over, and inter connected an advantage of being with us : Is access to other businesses and services that may enhance your own network.

Here to hoping you become a part of our business community.

New Perspective Design.

Google Reviews