We begin with a 50% deposit to get started. This ensures that both parties are committed and aligned from the outset. The remaining balance is only due before the site goes live—after final sign-off and your full acceptance.

We start with a conversation. You tell us about your business, your industry, your competitors—what’s working, what’s not, and where you want to go. We ask the right questions to uncover the real goals behind the project.

Who’s this for?
What should the site do—sell, inform, book, or impress?
What don’t you like about your current setup?

From there, we’ll do keyword research, look at what your competitors are doing (and what they’re missing), and sketch out the direction your new website needs to go in.

Before we jump into design, we define the project scope. If you’ve selected one of our website design packages, much of the scope may already be outlined—but we still dive deeper. We align strategy with what’s included and what needs to be prioritised.

We also map out:

• Your site’s sitemap
• Wireframes for key pages
• The list of required features like eCommerce, CMS, or booking systems

It’s the blueprint that keeps the entire website build clean, aligned, and stress-free.

This also helps us manage expectations and prevent surprises later, such as hidden costs or scope creep.  

Now the fun starts. Based on the strategy and structure, we design a custom look website that fully aligns with your brand  —no cookie-cutter templates here. We use blank website themes that aren’t dependant on third party developer updates. If there is a theme that you really want we will get it for you and still customize not only its look and feel but function should it be required. 

• We build out your branding visually across layouts

• Use your content or guide you to supply it via Google Drive (yep, we make that part easy)

• Align visuals with conversion goals and UX best practices

You’ll get to review the web design and give feedback. Once we’re all aligned, we move into the build.

We build your website from the ground up with speed, scalability, and performance baked in.

What we cover:

• Custom development tailored to your needs

• Testing across browsers, screen sizes, and devices

• Payment gateway setup, form testing, email deliverability checks

• Google Analytics and Search Console setup

• Deployment of a Web Application Firewall (WAF) for added security

• A private test server link for review before launch

• Documentation on how to manage or edit your website depending on your platform (e.g. WordPress or Shopify)

Then we launch—with minimal downtime. After that, we’re here for support, updates, and monthly SEO reports (if you’re on a care plan). Our goal isn’t to build and bail—it’s to stay invested in your success.