Graphic Design & Branding

7 Different types of graphic design skills | The different kinds of graphic designers Styles and Industries

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Graphic Design types

7 different types of graphic design skills.

Learn more about The different kinds of graphic designers Styles and Industries.

Graphic design as a whole is a very broad career with the main types of graphic design often overlapping that require a specific set of design skills. 

That being said, graphic designers often choose to specialize in a single type of graphic design while some focus on sets. the skillsets for each graphic design type are similar yeat different so graphic designers may find themselves more attracted to certain types of graphic design more than others. 

The beauty of graphic design however is that it's not limited to doing one thing and if you feel later in your graphic design career another type of design type is more appealing to you, you can go for it.

Whether you are a freelance graphic designer, a graphic designer in a graphic design agency, or simply somebody who is interested in the service, busy with graphic design studies, eventually seeking a career this list understanding the different types of graphic design will only serve to benefit you.  

 

Branding design

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone, and essence, as well as memories, emotions, and experiences.  Branding is a type of corporate design that focuses on the visual identity of a company or product. These designers must be in tune with the marketing message a brand wants to send, as well as the target audience they wish to reach. 

Every aspect of branding design must align with these goals, as well as fit into the larger aesthetic of the company or organization. Consumers’ perception of a company is often driven by their branding, so graphic designers in this specialty put all their skills to work developing a visual brand that will connect with the target audience and project the right message about the company.

Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes, and image libraries that represent a brand’s personality.

Types of Branding design produced:

  • Logos, 
  • website branding, 
  • company letterhead, 
  • business cards, 
  • signage, 
  • company brochures.

Marketing & Advertising Graphic Design

Marketing and advertising design is one of the bigger types of graphic design and requires strong creativity and create a good knowledge of marketing. This is often why marketing is taught within the graphic design in college and university graphic design courses

It's important that the designer's work connects with the target audience and furthermore relays whatever message the design is meant to spread. Graphic designers of this type will often work in teams and will require strong communication skills. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. 

Marketing designers work with company owners, directors, managers, or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.

Types of Marketing & advertising graphic design produced:

  • Postcards and flyers
  • Magazine and newspaper ads
  • Posters, banners, and billboards
  • Infographics
  • Brochures (print and digital)
  • Vehicle wraps
  • Signage and trade show displays
  • Email marketing templates
  • PowerPoint presentations
  • Menus
  • Social media ads, banners, and graphics
  • Banner and retargeting ads
  • Images for websites and blogs

Product & Packaging design

Product and packing design requires another set of skills from a graphic designer: the ability to visualize designs in 3d. As often products and packaging are in boxes or labels it's important for a graphic designer to understand how their flat design will look on a 3 d item. Tools such as photoshop allow the use of mockups to make this aspect easier and put forth concepts for approval. These designers conduct market research to make sure their product will appeal to the target audience and won’t violate competitors’ copyrights. Then they’ll create early illustrations and prototypes of their designs before they’re sent into production.

Type of Product & Packaging design produced: 

  • Various types of products, 
  • product packaging, 
  • marketing designs, 
  • product illustrations and prototypes.

Animation or Motion graphic design

This is basically an animated graphic, whether it be in the form of gifs, a set of slideshows, or even a video designed in adobe aftereffect. Motion graphic design is essentially animated graphic design. MOtion graphic designers used to be a specialist role. This was because they wore mostly used in the film industry. However, with new technology allowing us to publish videos and all kinds of other design formats all over the web, on places such as websites of the various social media platforms, this role has become more popular as there is now more than ever bigger demand for it.    

Type of Animation or Motion graphic design produced: 

  • Advertisements
  • Animated logos
  • Trailers
  • Presentations
  • Promotional videos
  • Tutorial videos
  • Websites
  • Apps
  • Video games
  • Remarketing Banners
  • GIFs

Publishing design

This type of graphic design requires strong attention to detail and command of the language of the publications. As design mistakes could end up costing companies a fortune after going to print. Graphic designers who work in the publishing industry typically work on books or magazines. 

They need to be able to work with photographers and writers so it goes without saying strong communication skills are a must here. Putting together a layout for the various elements from other creatives which includes photography, graphics, and illustrations. Requires them to have strong organizational skills. They will also need a good knowledge of printing and digital publishing. 

Types of Publishing designs produced: 

  • Books
  • Newspapers
  • Newsletters
  • Directories
  • Annual reports
  • Magazines
  • Catalogs

Environmental graphic design

Environmental graphic design combines basic design principles with elements of architecture and landscape design to create signs, maps, and other visual elements that people use to navigate the world around them. 

It encompasses the broader notion of all communication in the built environment,” including visuals like digital text that appears on the exterior of buildings, museum exhibit layouts, and the upcoming development of cities.

Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design.

Types of Environmental graphic design produced: 

  • Signage, 
  • exterior building displays, 
  • wayfinding systems, 
  • retail store design, 
  • museum exhibits, and 
  • exterior design elements such as fountains and sculptures.

Website and UX Design

Yes, website and user layouts are also part of what a graphic designer does. Traditionally before a web or app developer even starts creating code he will have a PSD layout to work with provided to him by a graphic designer. 

This type of graphic design focuses on the visual layout of apps and website designs, the on-screen graphic elements such as buttons, text, menus, and more. 

Like with most types of graphic design the design has to be based on a target market and create visual aspects that are appealing to them. 

Types of Website and UX Design produced: 

  • Web page design
  • Theme design (WordPress, Shopify, etc.)
  • Game interfaces
  • App design

So in summary the 7 graphic design item types are: 

  1. Branding design
  2. Marketing & advertising graphic design
  3. Product & Packaging design
  4. Animation or Motion graphic design
  5. Publishing design
  6. Environmental graphic design
  7. Website and UX Design

Get The right types of graphic design for the job

Graphic design is an ever-growing field, and the demand for specialized and skilled designers is on the rise. When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you identify the specialist you need.

 


We understand websites can be daunting and confusing but don't worry we've got you. 

Should you need a website design quote or simply just some advice feel free to contact us below.

New Perspective Design is a leading graphic and web design agency based in East London South Africa. We also specialize in the fields of search engine optimization and online marketing with over 6 years of experience in the industry. Our agency has a passion for growing business online and thrives on mutually beneficial relationships with our clients.

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