Marketing – Adwords & Social Media Marketing

Learn more about how to get more online visibility for your website and brand via social media marketing or AdWords pay-per-click advertising. If you are looking for tips, articles, or advice on anything from digital marketing to day to day running of an online presence this is the category for you.

Top Considerations for Ethical Web Design Practices

Top Considerations for Ethical Web Design Practices

This article delves into the concept of ethical web design, exploring its principles, importance, and practical applications. We’ll also touch upon related concepts like web ethics, the meaning of online ethics, and examples of cyber ethics.

read more
What is a/b testing & how a/b testing works for websites.

What is a/b testing & how a/b testing works for websites.

A/B testing, also known as split testing, is an essential method for website optimization. It involves comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is crucial for improving website usability, increasing conversion rates, and enhancing overall user experience. In this comprehensive guide, we’ll delve into the intricacies of A/B testing, providing insights and practical tips for effectively using this technique to optimize your website.

read more
Measuring Web Design Success: Analytics and KPIs

Measuring Web Design Success: Analytics and KPIs

Measuring Web Design Success: Analytics and KPIs is a comprehensive approach that helps businesses understand how their website is performing and where improvements can be made. This article delves deep into the world of web analytics, KPIs, and how they play a crucial role in determining the success of web design.

read more
Google Analytics, your business website adviser.

Google Analytics, your business website adviser.

Google Analytics, your business website adviser. Using data to analyse where your company or website is doing well , and where it is failing is absolute key. In google analytics you literally have a wide range of data sets and metrics telling you : "This country likes...

read more