Web design, branding, graphic design, marketing and AI for South African businesses.
New Perspective Design is a leading web design, branding and digital marketing agency in East London and Centurion. We build the website, design the logo and brand, and run the search, ads and social media that put it in front of customers, with AI and business systems behind it.
450+
Websites built and hosted
A decade in web design
TechBehemoths 2025 winner,
web design
Certified Google Partner
What we do
Web design, SEO, AI visibility, Google Ads and branding for South African businesses.
New Perspective Design is a web design, graphic design and digital marketing agency in East London and Centurion. We design and build websites, do search engine optimisation and AI visibility work, build AI and automation systems, create logos and brand identities, and run Google Ads and social media marketing. We have delivered this for clients in East London, Johannesburg, Pretoria and internationally since 2015.
Website Design and Development
Corporate websites, online stores and custom platforms, hosted on our own infrastructure. We have built and hosted over 450 websites for South African businesses since 2015.
AI Visibility
We track how Google AI Overviews, ChatGPT and Perplexity describe your business, then align the signals across the web until they describe you the way you want to be found.
AI and Business Systems
Chatbots, lead routing, workflow automation and CRM integration, built around how your business already works.
Logo and Brand Design
Custom logo design with 3 concepts and 3 revisions, and full corporate identity covering every brand touchpoint from stationery to signage. 100% original, never templated.
Google Ads Management
Certified Google Partner. Every account is tracked through GA4 with full monthly reporting, so you see your cost per lead and return on ad spend.
Social Media Marketing
Brand awareness through social media content marketing, designed around your brand standards, target audience and intention, then adjusted on the data.
Not sure what you need?
Tell us about your business and we will point you to the right service.
Our work
Websites we have built.
Website redesign and SEO
Baroka Funerals
Baroka had a strong offline brand and a website that did not match it. We audited the site as a system, found over 200 indexed pages that should never have been visible to search, and rebuilt it so funeral plans are easy to understand and compare, across Johannesburg and Pretoria.
Headless WordPress build
EHAD Fuel Equipment
We rebuilt a 2018 WordPress site as a headless WordPress and Next.js site. That included custom WooCommerce engineering, a Courier Guy shipping plugin with depot freight fallback, a wholesaler login with tiered pricing, and technical SEO from day one. Four months from kickoff to launch.
National website rebuild
Roos Garage Doors
We rebuilt the site across 35 pages for a manufacturer with five branches. 22 old URLs were moved with 301 redirects, every branch has a page that can rank on its own, and a spare parts list became 26 individual part records.
Custom WooCommerce build
Musubi
From an idea to live in two months with over 500 products, a points programme we wrote ourselves, and a checkout that behaves like Shopify while running on WooCommerce.
Redesign, SEO and hosting
Lathi Tha Eyecare
A website redesign, SEO integration, hosting migration and social media management for an optometry brand in Mthatha, Sterkspruit, Sutterheim and East London, with a shop split into prescription glasses, sunglasses and contact lenses.
Multi-brand WordPress website
Young Boys Beverages
A scalable WordPress architecture for a Johannesburg beverage company whose product lines each carry their own brand identity, built to grow as new brands are added.
Website design and development
450+ websites built and hosted on our own infrastructure
We build websites that keep performing well after launch day. Every site is hosted on our own managed infrastructure, which means faster load times, proactive security monitoring and a single point of contact for everything from updates to support.
Our team has been building websites for South African businesses since 2015, from simple service sites to complex WooCommerce stores with CRM integrations, booking systems and custom-built functionality. We work across WordPress, Shopify, Drupal and more, with an in-house team proficient in PHP, JavaScript, HTML and CSS.
Professionally designed website pages
Online stores, business and personal websites
Contact, enquiry and booking forms
Fully responsive across all devices
Lifetime support guarantee and full maintenance
Hosting setup and domain management
Analytics tracking and Google Search Console from day one
Specialised functionality built to your exact requirements
Search engine optimisation
SEO that brings in leads, not just traffic
Search engine optimisation built around rankings that generate leads. We have helped businesses in East London, Johannesburg and Pretoria reach page one for competitive terms.
Our SEO work helps you attract more relevant visitors to your website and convert those visitors into paying customers.
Keyword research and strategy mapped to your business goals
On-page SEO: content, internal linking and meta tags
Link building from topically relevant, authoritative sites
Local SEO and Google Maps rankings
Content written for search engines and for people
Technical SEO, starting with a site audit
AI visibility (answer engine optimisation)
AI visibility: how Google AI Overviews, ChatGPT and Perplexity describe your business
People now ask AI systems for a supplier and get an answer instead of a list of links. We track how Google AI Overviews, ChatGPT and Perplexity describe your brand, then align the signals across the web until they describe you the way you want to be found.
Answer engine optimisation shares roughly 70% of its work with SEO. The other 30% is new. SEO is the foundation it sits on, so we do not sell it on its own.
In our own tracking of 50 South African prompts, only about a quarter of AI citations came from the organic top 20. Ranking alone does not get you named in an AI answer.
Semantic entity mapping
Brand consistency across the web
AI citation tracking across Google AI Mode, ChatGPT and Perplexity
Optimising for citation rather than click
AI and business systems
AI chatbots, workflow automation and CRM integration
Artificial intelligence is a practical tool that businesses across South Africa are using right now to save time, reduce costs and convert more leads. New Perspective Design builds and integrates AI solutions across the full business workflow, from the first interaction a customer has on your website through to how your team handles that enquiry internally.
AI chatbots and 24/7 lead qualification tools
Smart website forms with automated lead routing
Workflow automation via Make, Zapier and custom builds
AI agents for internal task and process management
CRM integration and automated follow-up sequences
AI-powered content and marketing tools
Custom AI tools built around your specific business needs
Whether that means a chatbot that qualifies leads at midnight, a form that routes enquiries to the right person automatically, or an AI agent that manages repetitive office tasks, we build solutions that fit your business and your budget.
Logo and brand design
Logo and brand design that elevates the value of your products and services
Good market and consumer research is vital in the creation of any form of print or digital media design, including logos. Our design excels at communicating the value of your business or product visually.
Give your brand a professional edge with custom graphic design. Our graphic design professionals make sure your business stands out across all advertising and marketing platforms, from web to print.
Logo design includes
3 logo design concepts
3 revisions on the concepts
Supplied in PNG, JPEG and PDF formats
100% authentic custom design
Corporate identity includes
Business cards, letterheads and email signature design
Poster, brochure and flyer design and print
Shark-fin, teardrop and pull-up banner designs
Company profile and corporate identity design
Social media design services
Google Ads
Google Ads management with reporting on every account
New Perspective Design is a certified Google Partner. Every account is tracked through GA4 with full monthly reporting.
Extend your online reach with Google Ads and search engine advertising. We design content according to your brand standards, target audience and intention, then analyse the data to determine what works best for your niche.
More visits and leads with Google Ads
Targeting your ideal geographic and demographic market
Analysis and adjustments based on results
Ad extensions to maximise your conversion rate
If your current agency cannot tell you your exact cost per lead and return on ad spend, it is time to have a different conversation.
Social media marketing
Social media marketing that builds brand awareness
Extend your online reach through social media content built around your brand. We design content according to your brand standards, target audience and intention, then analyse the data to determine what works best for your niche.
Brand awareness through social media content marketing
Social media design services
Targeting your ideal geographic and demographic market
Analysis and adjustments based on results
How we work
You know what you are getting before we start.
Four steps, from the first phone call to a website you own and we look after.
Step 01
Scope
We start with your brief and go through it with you by phone, line by line, so the project we scope is the business you actually run.
- Your brief reviewed with you, line by line
- Larger projects begin with a paid scoping phase, deducted from the project total if you proceed
- A 50% deposit starts the work
Step 02
Design and plan
Once you give the go-ahead you receive a content request folder that tells you exactly what each page needs, so you are never guessing.
- Writing tips and per-page requirements for your content
- Questions on fonts, colours and designs you like
- Your copy restructured into clear sections and headings, and your images edited to suit the brand
Step 03
Build and test
Your site is developed on a test server, so nothing public changes until you have seen it and approved it.
- Two revision rounds included
- Basic on-page SEO: meta titles and descriptions, image alt text, heading structure, schema, compressed images and an XML sitemap submitted to Google
- Google Search Console added as standard
- A 5 page package takes 7 to 10 working days
Step 04
Launch and look after it
After final payment you receive your logins and full ownership of the website, and you are free to move host whenever you choose.
- Hosting on our own managed infrastructure, with email accounts and SSL
- Monthly support covers plugin updates, security checks, WordPress core and PHP compatibility checks and error resolution
- Website files and database are yours on final payment
Business and Corporate
Built for companies with more than one moving part.
When the website has to work with branches, catalogues, a CRM or systems already in use, a template stops being enough. This is the work we are set up for.
Several branches or brands on one platform
Large product ranges with technical detail
Leads that must land in your CRM
Sites that already rank and cannot lose it in a move
Membership, portals and booking systems
East London
Eastern Cape HQ
Biltong Box, Hampson Projects, QL Mobile Car Wash, GrandView Adventures and dozens more Eastern Cape businesses built and grown online since 2015.
Pretoria
Government and corporate
National Nuclear Regulator, Tshwane Automotive Special Economic Zone and JD Chartered Accountants among our Gauteng government and corporate clients.
Johannesburg
Joburg metro
Bitcoin Vending Africa, Hadeda Nursery School, Mamela’s Artistic Movement and more across Sandton, Midrand, Randburg and the broader Joburg metro.
International
UK, Ireland and beyond
Interoception International Ltd and Teacher Pathways (UK), Busy Bee Bookkeeping and Full Cycle Finance (Ireland and UAE), Typhoon Sportfishing (Sri Lanka) and more.
Starting out, or need a straightforward site?
Our website packages set out the price and what is included, so you can compare before you speak to anyone.
Our client stories
Helping our clients succeed.
Start a project
Tell us what you are trying to fix.
Send a short description of the project and you will hear from a person on the team.
East London, head office
1 Salisbury Rd, Berea, East London, Eastern Cape, 5247. Our head office. You are welcome to visit to discuss your project.
Centurion, Gauteng
248 South St, Zwartkop, Centurion, 0051. Between Johannesburg and Pretoria, serving the whole Gauteng metro.
