Digital Marketing Strategy Session South Africa
A focused 1.5 hour strategy session to define how your website, SEO, Google Ads and digital marketing work together to generate enquiries and bookings.
We don't just build websites, we architect digital strategies that drive real business results. We work with your business to define clear marketing goals, assess where your current digital presence is falling short, and establish a direction across every channel before implementation begins. Whether you are spending on paid advertising without seeing results, struggling to rank organically, or simply unsure where to invest next, this session brings clarity.
Website Strategy & Structure
Define how your website should be structured to support enquiries and bookings.
SEO Strategy Direction
Identify keyword opportunities and how your site should target search intent.
Google Ads Strategy
Outline how to capture high intent traffic through paid search campaigns.
Conversion Strategy
Analyse how users move from landing on your site to submitting an enquiry.
Content Strategy
Define what content should be created to support SEO and user trust.
User Experience Direction
Ensure the website supports clarity, navigation, and decision making.
Lead Generation Strategy
Focus on attracting the right type of users, not just traffic volume.
Marketing Channel Alignment
Align SEO, Google Ads, and social media into a single cohesive approach.
Digital Positioning
Clarify how your business should be presented online to stand out from competitors.
About This Digital Marketing Strategy Session South Africa Page
This page is not structured as traditional marketing content.
It is built as a full digital marketing strategy breakdown for South African businesses, designed to reflect how real users search when they are trying to understand how SEO, Google Ads, website design, and digital marketing actually work together.
Instead of isolating each topic into separate pages, everything is mapped into one place.
From website strategy and structure, to SEO direction, Google Ads strategy, conversion flow, and lead generation, the page mirrors the full decision-making process a business goes through before investing in digital marketing.
A user searching for a digital marketing strategy session in South Africa is not only looking for a session.
They are trying to understand:
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why their current marketing is not producing results
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how SEO, paid advertising, and their website should connect
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what changes are required to generate enquiries
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and where their budget should actually be allocated
This page addresses all of those layers directly.
Each section exists to answer a specific sub-intent:
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how websites should be structured for enquiries
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how SEO should target real search intent
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how Google Ads should be configured for lead generation
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how users move from landing on a site to submitting an enquiry
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how content, UX, and positioning influence conversion
Rather than presenting theory, the page outlines a practical, channel-aligned digital marketing strategy, showing how each component contributes to a single outcome: generating enquiries and bookings.
The value of this page is in clarity and consolidation.
Instead of forcing users to navigate between multiple pages or interpret disconnected advice, it provides a complete view of digital marketing strategy in one place, aligned to how businesses in South Africa actually operate and invest in marketing.
It reflects the same approach used in the session itself:
define the full picture first, then execute with direction.
Welcome to New Perspective Design – South Africa’s Foremost Web Design Expert
When creating this web design page dedicated to our website design services in South Africa, we thought: what can we, as a website design company, write on this page that will be most helpful to our clients and users in general?
And so, we came to our first point to address: education.
Educating clients on website design is integrally important. After all, they need to know what they are buying—whether it is a website design package, a standard brochure website, or an e-commerce online store website. Educating clients on the different websites available to them, their pros and cons, and how to manage their website has always been a part of our process when working with clients.
What is a website?
A website is a collection of web pages hosted on a server and accessible through the internet, typically via a domain name. It can serve many purposes—sharing information, selling products, offering services, or providing entertainment. Websites can be static (showing fixed information) or dynamic (interactive and regularly updated). In today’s world, a website is often the main point of contact between a business and its audience.
Is a website important for business in South Africa?
The numbers would say yes:
Approximately 237,400 websites in South Africa are currently powered by WordPress
As of 2025, there are approximately 18,626 live Shopify stores in South Africa
Having a website isn’t just a nice extra anymore—it’s essential. When someone hears about your business, the first thing they’ll do is look you up online. And what they find really counts. If your site feels outdated, takes forever to load, or isn’t mobile-friendly, you might be losing potential customers without even realizing it.
A well-designed site builds trust with visitors. On the flip side, a poorly designed one can send leads running away. It really is that straightforward.
If your website frustrates users, they’ll just click away. If they can’t quickly find what they’re after, they’ll go elsewhere. And if it looks shady or cheap, they won’t reach out to you. That can hit your bottom line, whether you rely on ads or word of mouth.
A solid website does three things well:
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Establishes credibility: Clean, organized, professional-looking sites tell visitors you’re serious.
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Boosts search visibility: Fast, mobile-friendly sites with good layout help you rank higher on Google.
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Guides visitors effectively: Every page should serve a purpose—whether it’s getting a quote, booking, or contact info.
If your site isn’t doing these, you’re not just missing out on sales—you could be actively losing them.
The role of web hosting in website design
Think about the website that we design as a flashy sports car—your hosting is the tires of that car. It’s where the website will live on the internet, how fast your website serves to visitors, how secure it is—and it’s all greatly determined by your hosting.
It doesn’t help getting a flashy car and putting on trashy old tires; it won’t perform. The same can be said for a website. If you have a CPU-intensive or memory-intensive e-commerce website, we can implement better coding and some caching, but ultimately your server needs a good amount of RAM, a great TTFB, CPU, and a solid base to work from.
What is a CMS and which is the best to pick in South Africa?
A CMS (Content Management System) is software that allows you to create, manage, and modify content on a website without needing extensive coding knowledge. There are hundreds—if not thousands—of CMS platforms in the world.
In South Africa, a few CMS systems are particularly popular.
WordPress websites
WordPress usage in South Africa (WooCommerce/WordPress) → 46%
WordPress is incredibly flexible when it comes to website design and development. Originally a blog platform, WordPress as a CMS can now be altered to create simple business websites, RFQ websites, and, with WooCommerce, is incredibly popular for e-commerce.
The advantage of WordPress is its flexibility and cost. You can do pretty much anything you want on WordPress with a massive developer community behind it and thousands of plugins for just about anything you need your website to do. It is by far the most flexible option.
The massive amount of documentation available online on WordPress development and its API make it developer-friendly and allow all this flexibility. However, WordPress has a bit of a steeper learning curve, requires more website maintenance than other CMSs, and, if not looked after, can become unsecure.
Wix websites
Wix runs about 11% of South Africa’s websites.
Wix is another CMS platform. It’s great if you want to get a basic website up quickly, need a drag-and-drop builder, and want a company to handle hosting for you. However, if you intend on scaling your website as your business grows, you will soon hit the limitations of the platform.
Vendor locking with Wix is also a problem—your site is on their platform, and if you want to move it, you’ll need to rebuild it completely. Being another highly controlled environment, Wix websites are generally safe and pretty fast, but this comes at a cost—you can’t tweak everything to perfection like you can on WordPress.
Shopify websites
Shopify is a CMS on a platform. Shopify runs about 30% of the e-commerce web in South Africa.
Shopify is an e-commerce platform only. It has a strict environment that doesn’t allow for too much flexibility, but this ensures that their sites remain secure and fast. Secure and fast means user-friendly, and generally, Shopify sites are clean and come with hosting integrated.
Shopify can be customized with developers and also has an app store similar to the WordPress plugin repository. The cost of Shopify, especially for South Africans, can be a bit of an issue as you will pay in dollars. Almost every plugin and every function will be another add-on subscription, which can amount to thousands of dollars very quickly—an incredible amount in South African rands.
The last thing about Shopify is that the website you create on their platform is not yours—it’s theirs. They have the right to terminate it whenever they feel like it, and you cannot move it away, so beware of vendor lock-in here.
In South Africa’s e-commerce sector, WordPress (via WooCommerce) powers nearly half of all online stores, with Shopify holding about a third, and Wix just over a tenth.
What is the cost of a website in South Africa?
The cost of a website can depend on various factors. These include the number of pages, the functionality of the site, the language it’s written in, and the platform it’s designed on.
In South Africa, most websites are HTML, WordPress, Wix, or Shopify, and most website designers or web design companies generally sell websites at between R5,000 – R50,000 once-off. The average website designer in South Africa charges R275 per hour for work.
Of course, some of these platforms and agencies have monthly fees instead of once-off websites. Other considerations also include third-party tools often needed with websites, hosting and maintenance, and lastly, digital marketing.
What are considered affordable website design packages in South Africa?
Now that you know what website design is and the different types of websites that there are, you will find these are often bundled in packages with features commonly required by businesses.
You might get a 5-page basic package with basic SEO and hosting, or an online store website design package. There are also custom packages when businesses require more complex functionality such as listing websites.
In South Africa, you can look at the following averages for website design packages:
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A typical small-business 5-page site runs between R6,000 and R16,000.
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A business website (typically 8–16 pages) averages R14,000, ranging from R7,500 to R20,000.
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An e-commerce site costs between R13,000 and R25,000, averaging R19,000.
Patent web design process
Step 1: Consultations
Our web design process always starts with a consultation. We take the time to understand your business and, more importantly, what you require your website to do and how it fits into the bigger picture of your business.
Step 2: Scoping
After the consult, we create a scope of the project. This makes sure our team and yours are aligned in terms of what is required and when it should be delivered.
Step 3: Drafting your website
We issue a content requirements folder in which you place all your website content. If you have made use of our website copywriting services, we will write the content for you. Images and media provided will be prepped by our graphic design team, and we will design the draft of your website.
Once complete, this draft website will be deployed on one of our test servers where it will wait for your review.
Step 4: Review website
This is where you get to see the full working prototype of your website from your own devices. We will meet and discuss any revisions that are required. While we do in-house testing, we often find that when clients run through their website on their own devices, a broader set of testing helps us iron out all the wrinkles.
Step 5: Go live
This is where we deploy your site on its live web hosting server. We also perform all the other tasks that can only be done once a website is on its live server, such as:
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Setting up web application firewalls
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Submitting your site to Google
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Setting up mail SMTP and forms
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Implementing caching
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Connecting any APIs that your website requires
You are then also provided with a basic training video on how to use, edit, and work with your website. Lastly, we hand over your web server credentials and any other logins that you will require.
Step 6: Post web launch support
New Perspective Design is unique in that, even if you don’t have a website maintenance or SEO package with us, we provide support for 30 days post-launch. We create websites that we want to see around for a long time, and so we are just as invested in their success as you are.
And if a year down the line you find yourself in need of some new features or SEO work, feel free to get hold of us. We love working with clients we have worked with before and establishing long-lasting relationships.
Our web design recognition & awards
We have industry recognition for our work in the web design space in South Africa and abroad:
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TechBehemoths Top South African Web Designers – Winner 2024
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TechBehemoths Top South African Web Developers – 2024
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TechBehemoths Top South African WordPress Developers – Winner 2024
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98 five-star reviews on Google My Business
How we prepare websites for the future
At New Perspective Design, we take a proactive approach in our design and development work.
As enthusiasts of everything happening on the internet, we keep a keen eye on developments in the web space, SEO world, and even Google. We do this by reading and regularly contributing in community forums and discussions on social media. While no one can predict the future, we have a pretty good idea of where things are heading, and we often share these thoughts in our blog.
How long does it take to build a website?
This would depend on what type of website it is, and there are factors that also weigh into how long it takes—such as whether you have your content ready or if we need to produce it.
Most website drafts are completed 7–21 days after content has been finalised. We then also allow for 7 days of testing and revision, so most websites are completed in 28 days.
What types of websites do you design and develop?
New Perspective Design develops most types of websites for most industries. Some of the industries we’ve worked for—whether by doing SEO, creating new websites, or rebranding old ones—are:
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Home Services Website Design
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Agriculture & Farming Website Design
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Nonprofits, Foundations & Church Website Design
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Fitness & Gyms Website Design
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Event Planning & Entertainment Website Design
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Restaurants & Food Service Website Design
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Professional Services Website Design
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Manufacturing & Industrial Website Design
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Tech & Software Website Design
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Beauty & Wellness Website Design
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Education & E-Learning Website Design
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Automotive & Car Dealership Website Design
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Real Estate & Property Website Design
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Construction & Contractor Website Design
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Financial Services Website Design
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Hospitality & Travel Website Design
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Medical & Healthcare Website Design
When we talk about types of websites, we develop basic brochure business sites, e-commerce websites, booking sites, CRM websites, landing page websites, directory or listing websites, personal blog websites, and of course custom-developed websites tailored to client needs, which may involve marketplace websites and API integrations.
Who are the top website design companies in South Africa?
South Africa has become a pretty competitive hub for web design firms—and that’s actually a good thing for clients. It pushes the quality of websites up, making sure you get better results. As they say, a little competition never hurts.
Here’s a look at some of the best website design companies you’ll find in South Africa:
Websites 360
From the company:
“At Websites 360, we craft custom & template-based web designs tailored to your brand and audience. Our designs are visually stunning, user-friendly, and SEO-optimized to boost your online visibility and engagement.”
Address: 1000 Timbavati Street, Pretoria, 0181, South Africa
Pros:
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Additional services besides website design, such as video production
Cons:
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Lack of reviews
Verdict:
Websites 360 is a young, mid-range web design company in Johannesburg/Pretoria. With limited experience, they’re suited for starter sites with a bit of customization.
SA Website Designer
Address: 11 23rd St, Menlo Park, Pretoria, 0102
Pros:
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SA Website Designer has a lot of great Google reviews
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Their websites are on the more affordable side compared to other companies in Johannesburg
Cons:
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Small team, run by a single website designer named Stephan
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Limited capacity and slower turnaround times
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Portfolio shows many templated designs that don’t stand out
Verdict:
Great if you’re looking for extremely affordable, quick websites that don’t require custom development or graphic design.
StarBright
Address: 80 Sovereign Dr, Route 21 Business Park, Pretoria, 0157
From the company:
“Our team of website designers, fueled by caffeine and motivated by praise from our long list of satisfied clients, are top-notch experts in their field. With over 70 years of combined experience, we’re highly skilled in multiple programming languages and web technologies, ensuring proficiency and excellence in every project we undertake.”
Pros:
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Very good average rating from 97 clients on Google
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Quick turnaround times
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Additional services like hosting and SEO
Cons:
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Portfolio leans heavily on templated designs
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Pricing is higher compared to other web design companies in Pretoria
Verdict:
If you’re looking for something that’s been vetted and offers more than just website design, StarBright is a safe go-to in Pretoria.
Web Devine
From the company:
“Sick of automated and AI-powered responses received from large companies? At Web Devine, you collaborate with real people—passionate professionals who genuinely care about you and your business.
In an era where digital expertise is essential, we are the trusted online advertising partner you’ve been searching for.”
Address: 354 Braam Pretorius Street, Magalieskruin, Pretoria (H/O)
Pros:
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82 reviews on Google with a 4.9 average
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Offers graphic design, website design, SEO, and hosting
Cons:
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Expensive: R11,500 for a 5-page website; e-commerce starts at R14,850 for 3 pages
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Hosting costs R240 for a 5GB server with 8 email accounts—on the higher side
Verdict:
Great design work, and if you want to be sure you get quality, this Pretoria website design company delivers. But you will be overcharged.
A Structured Approach That Covers Every Channel
This is not a generic consultation and it is not limited to one channel. The session is structured to assess your full digital marketing picture across paid search, paid social, organic search, and your website, then define a coherent direction across all of them.
We analyse your current Google Ads account structure or identify what a correctly built campaign would look like. We assess whether Facebook and Instagram advertising is viable for your service type and what targeting and creative direction would be required. We review your current SEO position, identify keyword gaps, and establish where organic traffic growth is most achievable.
The session produces a direction that is practical to implement, not a theoretical report.
- Define clear business goals and align each digital channel to those goals
- Identify gaps in your current website, SEO performance, and paid advertising approach
- Map keyword opportunities by search intent and buying stage
- Establish a Google Ads campaign structure focused on cost-efficient lead generation
- Define a Facebook and Instagram Ads strategy based on your audience and offer
- Align social media advertising with your broader digital marketing funnel
- Establish a clear path from site visitor to submitted enquiry
When it comes to web design east london we are simply the best service.
NPD web design East London Eastern Cape
Clarity Before You Spend Another Rand On Advertising
Many businesses in South Africa invest in Google Ads, Facebook Ads, or social media advertising before establishing whether their website can actually convert that traffic. The result is budget spent on clicks that go nowhere.
Others invest in SEO without understanding which keywords their audience actually uses at the point of buying intent, and spend months building rankings that generate the wrong kind of traffic.
This session ensures that before any implementation begins, there is a defined strategy in place. You will know exactly which channels to prioritise, how your budget should be allocated, what your website needs to do differently, and what a realistic outcome looks like.
When it comes to responsive web designers east london we are simply the best service.
responsive web design East London
When it comes to branding companies in east london we are simply the best service.
When it comes to online store web designers east london we are simply the best service.
online store web design East London
When it comes to logo design east london we are simply the best service.
Built Around Your Business, Your Industry, And Your Audience
There is no template applied here. The strategy is built from the ground up based on your specific services, your target audience, and how buyers in your industry search and make decisions online.
A service-based business targeting corporate clients in Johannesburg requires a different Google Ads structure, a different SEO approach, and a different Facebook Ads targeting configuration than a retail business targeting consumers nationally. The session accounts for those differences.
We identify which keywords carry real buyer intent in your sector, which geographic targeting settings make sense for your Google Ads campaigns, what audience segments exist for your Facebook and Instagram advertising, and how your website structure needs to reflect the way users in your industry evaluate service providers before making contact.
- Industry-specific keyword research and search intent mapping
- Google Ads campaign structure matched to your service offering and geography
- Facebook and Instagram Ads audience definition and creative direction
- Social media advertising channel selection based on where your audience is active
- Service-based landing page structure designed to convert enquiries
- Geographic targeting strategy for local, regional, and national reach
- Practical implementation roadmap with clear priorities and sequencing
Our Client Stories
Helping our clients suceed
New Perspective Design | Websites | Marketing | Graphics | Branding
1 Salisbury Rd, Berea, KuGompo City
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Excellent service from Juan and the team. They handled the development and deployment … More of our website professionally. The site was delivered smoothly, security measures were implemented and everything was tested before going live.I would gladly recommend their services to anyone looking for reliable website development and hosting support.Thank you again for the great work. -
Needed an urgent logo to be designed. Aimee and team were able to understand the … More requirements only via email and had the logo finalized within 1 business day. Super efficient and reasonably priced.
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A big thank you to Juan at New Perspective Studio for the great, friendly service. … More He made the whole process super easy for us, and we really appreciated his positive attitude and professionalism. Highly recommended.
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New Perspective Design is a highly recommended company if you need any assistance … More with websites/marketing. They are professional and offer quick and fast services. Juan and his team designed our school's website "Wysneusie kleuterskool" which we are very proud of. They are very thorough and helpfull with step by step instructions of what is needed from the client.
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I work since 8 years with New Perspective Design. Their Design and service is always … More excellent. Thank you.
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I reached out to NPD looking for a clean, professional and grounding website. I was … More extremely overwhelmed due to the Vision I had, and the amount of work we needed to put into the Website.Juan is exceptional and gifted at what he does! He listens, advises, recommends, and he has a great attention to detail!He went over and above to deliver an absolute beautiful Website !!! And his sense of humor is EVERYTHING! We are looking forward to a long working relationship with NPD and I would definitely recommend him for Website designs.Everything works. Paystack, Bookings, and and the Website flows seamlessly.Working with you has been a breath of fresh air, Juan and thank you for your patience.I will never thank you enough.The Aura & Growth Learning Hub Website is Officially Live!
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Outstanding professionalism and exceptional technical skill. He delivered exactly … More what I envisioned with precision and clarity. Highly recommended
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I had the pleasure of working with Aimee at New Perspective Design, and I am extremely … More impressed with the service I received. She designed my flyers and business cards with a professional and modern look that perfectly matched my business needs. Aimee was attentive, creative, and efficient throughout the process, and she ensured that I was completely satisfied with the final designs. I highly recommend New Perspective to anyone looking for quality design services and excellent customer support.
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If you ever need a developer who won’t fire you for creating scope creep… speak to … More Juan from New Perspective Studio.Juan’s been helping me build my coaching website, integrate Paystack payments, connect calendars, and set up Google Ads — all while I keep changing my mind, asking for “just one more thing”, and missing my own deadlines.He keeps on showing up with patience, professionalism and a very dry sense of humour that I’ve come to appreciate almost as much as his technical skill.If you’re looking for someone who can handle the full stack and your executive functioning chaos — Juan’s your guy. Grateful for the partnership and very happy to recommend him.Cannot sing his praises enough!
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100% impressed with their work! The team delivered a sleek, professional website … More and went above and beyond to help with every detail. Their eagerness to make everything perfect was top-notch.
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I would most definitely recommend them. They are such an amazing company. If I had … More to put it in any way I would say it way less for way more. They are so fairly priced and you get so much!!! Definitely do business with them. Did our vertical graphics website.
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Aimee Behrens was extremely helpful throughout the entire design process. She understood … More my requirements and the product that was delivered was beyond my expectation. I am extremely thankful and very happy with the designs. Thank you to Aimee and the NPD team for your professional service.
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Aimee from New Perspective Design helped us with our Company Logo design and company … More stationary on more than one occasion.The designs were always exactly what we wanted! Great Service.
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If I could, I would give 6 stars.Great final product service, and great customer … More care. Going the extra mile to meet and exceed our desires and request with the website design. Highly and gladly recommend New Perspective Design, and a special gratitude to Juan and Aimee.
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Juan built the daisa.co.za website for me. From the start he was very professional … More and open. he kept to the time line he gave me and I never had to doubt his ability to do what I expected. After the website was built, I required minor changes and I got more than what I expected. I will recommend New Perspective Design any time to any Company that needs a website. My site is now running for four years now and I never had an issue that caused my site to broke down.Thank you Juan for grate service and especially after sales service.
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New Perspective Design has hosted my website for a few years now, and I have received … More excellent service and outstanding results, from their suggestions and advice. They tailor make to your requirements as you grow.
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We recently had the pleasure of working with New Perspective Design for several design … More projects, and we cannot speak highly enough of their professionalism and work ethic. From start to finish, their team demonstrated an impressive commitment to excellence, consistently delivering beyond our expectations. The end product was not only professional but also surpassed what we had envisioned. Their attention to detail and creativity truly set them apart.If you are in need of design work or a website, we wholeheartedly recommend New Perspective Design. Their dedication to quality and customer satisfaction ensures that you will receive exceptional service and a final product that stands out.
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I recently had a website created by New Perspective, and I’m really impressed with … More their one-on-one consultation process. They took the time to sit down with me, really listen to what I wanted, and ensured the final design reflected my vision perfectly. Throughout the project, they maintained excellent communication, keeping me informed and engaged in each step of the process. I highly recommend New Perspective for anyone looking for a personalized, attentive approach to web design!
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I must admit, reading through all their reviews being 5 stars, I thought something … More was fishy. But Boy was I wrong, contacted New Perspective Design and spoke to a gentleman by the name of Juan. I organized a meeting with him, told him what I was wanting. With in no time everything I asked for was done and it was done properly as well which is very rare in East London. I can now see why companies all over S.A use them.They are definitely best in what they do, and highly recommend them for anyone needing the type of work they offer. As the saying goes you have tried the rest now use the best, and honestly New Perspective is definitely the best at what they do. I highly recommend them, a true gem for East London.
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AMAZING! creative, efficient, helpful and excellent client service - my website for … More ZZK ATTORNEYS INC exceeds my expectations. 10/10 recommend
Strategy Session FAQ
What does the strategy session cover?
A 1.5-hour session covering your website strategy, SEO direction, Google Ads campaign structure, Facebook and Instagram Ads approach, social media advertising, and how all channels align to generate enquiries for your business.
How long is the session?
Approximately 1.5 hours. The session is structured to cover every relevant area without overrunning, so your time is used efficiently.
Is this a once-off cost?
Yes. This is a once-off session fee with no ongoing commitment required.
Is the fee credited if I proceed?
Yes. 50% of the session fee is credited toward your project if you proceed with implementation.
Is this session suitable if I am already running ads?
Yes. Many businesses come to this session because their current Google Ads or Facebook Ads are not producing the right results. The session assesses what is happening and defines what needs to change.
Do I receive anything after the session?
Yes. You receive a structured strategy document outlining the direction, channel priorities, and recommended next steps across SEO, Google Ads, Facebook Ads, and your website.
Do you implement the strategy as well?
Yes. Implementation is handled as a separate phase and can cover SEO, Google Ads management, Facebook Ads, social media advertising, and website development.
What does the strategy document include?
The document covers your recommended channel priorities, SEO direction, Google Ads campaign structure, Facebook Ads targeting approach, website improvement areas, and a practical implementation roadmap.
