Step One: Getting to Know Your Business

To build a website that aligns with your business goals and needs we start our process with a consultation, telephonically, via Zoom, or in-person.

This helps us establish what you wish for your website to achieve.

Depending on your requirements we may do website audits, and assess your competitor’s website, marketing strategies, and market research on your industry.

Following our discussion, we will have an understanding of the scope of your project and provide a proposal or website quote that is accurate and in line with your needs.

Step Two: Gathering Website Content

After the scope of the website project has been agreed upon, the client must pay a 50% deposit.

New Perspective Design then builds a content request folder, this folder is tailor-made to the information we require, determined by the website audits, competitor website assessments, marketing strategies, and market research conducted.

The content request folder is shared via Google Drive and will allow you to upload images, text, videos, and other vital information to build your website. It’s important to consider the timelines provided for the provision of content, usually 30 days (Please note, any delays in content provision may affect the project timeline). You should also ensure that your text images and videos are of high quality. New Perspective Design does offer content writing services, photography, and videography services should you require them.

We can also assist in guiding what type of content you should gather for your website.

Step Three: Developing the Wireframe/Prototype

Once the content request folder is complete and updated with information New Perspective Design will start with its design processes.

We first prepare your images and text for usage on a website and then create a PDF or PSD layout. This will allow you to see the structure and layout of your website. This will be sent to you for an initial review to ensure the website design aligns with your business and brand image.

At the same time, our website developers start with creating a wireframe. The wireframe will allow us to focus on website functionality. This website wireframe will be produced on one of our local servers or a local host by our website developers. It is essential to allow us to test that functions like online shopping, API usage, and more are working as expected.

After we have completed the wireframe/prototype and have approval of the PDF layout, we will insert the images and content into the wireframe.

Once these have been combined we have your first working website prototype ready and will, if it is deployed on a local server, deploy it on a test server, where we perform live testing of the website across different browsers and devices. This is also where you’ll have the opportunity to review the website designs in full and provide feedback, ensuring the final product closely aligns with your goals. Our review process allows for two revision rounds. Once complete, we are ready to go live.

Step Four: Website Goes Live

Depending on the agreement, our last step is to release the website and make it live. This requires full payment of the balance due.

Before we make your website live to the public, we implement a robust web application firewall.

With the release, we deploy the website to your server, set up emails, integrate with Google Analytics and Google Search Console, and make sure your site sitemap is submitted to Google. Other basic on-page Search engine optimizations are also performed. Depending on your contract, we may perform other tasks such as digital marketing, extensive SEO, Social media marketing, PPC Google Ads Advertising, and associated integrations such as Google Tag Manager, and Google index API. Many of these integrations will have been prepared in the prototyping step.

Upon successful deployment, we will guide you through the new features of your website, ensuring you are fully conversant with its functionality.

Step Five: Analysis, Data Collection, Maintenance, and Support

Depending on your contract, we perform all maintenance on the website and its server. This includes content updates, security monitoring updates, ensuring website uptime, and ensuring compatibility of the website’s original code with new releases of its programming languages version releases.

The data collected from your website will aid future decisions about new functions, product or service offerings, or changes to the website’s look and feel. Access to this data will be provided to you via invitations to your Google Analytics and Google Search Console dashboards.

All other credentials such as email SMTP settings, website backend logins, and server cPanel logins are provided to the client. This allows you to have full control over your website and server. Should you be unhappy with our services, you may freely transition to another provider. We are confident in the value we provide.

Training and support for updating your website will also be provided in the form of videos.

Should we have a contract to perform digital marketing or ongoing SEO, this data will also be shared with you monthly with insights on possible improvements for click-through rates, conversions, and sales funnel optimizations.