20 Website Types: 20 Most Popular Website Types and Their Purposes  

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Struggling to explain or to your website designer, freelancer, or web design agency what type of website you need for your business or personal use? We have put together a list of the most popular types of websites users ask for and what each of them does. 

1. Educational websites

Educational websites will at most times have a top-level domain of .EDU.

They are primarily used by educational institutions such as schools or businesses offering online courses. More advanced educational websites will have user subscriptions, and an (LMS) Learning management system installed on the backend. The LMS allows for control, monitoring, and allowing users access and participation in courses offered. 

Some Educational websites may sell products such as educational modules or books as an eCommerce store does. This means they will make use of payment gateways and subsequently will also need an SSL certificate.

Because educational websites usually have many users with different levels of access to the website such as admins, students, super admins it’s very important to have high-grade security on these websites. They will also consume and create quite a large database. 

In terms of hosting you will want to have strong hosting and maintenance plans that can handle a lot of traffic and also have a high amount of ram and CPU power to handle all the functionalities that these websites run on the backend. 

2. Directory listing/portal websites 

Web portals can be internal websites for organizations like schools, or big businesses. It’s a centralized place to share news, training, and updates, and for students or employees to access their emails and files. 

Users will need their specific login to access these portals.

The Portal of listing websites contains a lot of user-generated content such as employee listings, business listings, news, and other information. Moderation is significant with this type of website. 

They often include very robust functionalities for members of the site to interact for example a user to contact a specific website via their listing or somebody to apply for a job online. Users are usually verified via email or by website admin/moderators as these websites are targeted by spam registrations. 

3. Portfolio websites

Portfolio websites are sites devoted to showing examples of past work. Service providers who want to show potential clients the quality of the work they provide can use a portfolio website to collect some of the best samples of past work they’ve done. Portfolio sites can be stand-alone but often you will see portfolio pages integrated into business or brochure-type websites. 

This type of website is simpler to build than a business website and more focused on a particular task: collecting and showcasing work samples such as photo sharing. 

The key difference between these types of websites and why they are so popular with artistic types businesses is that they have products that have a very high visual appeal. Hence the name portfolio website. 

4. Personal websites 

Personal websites as the name suggests, are websites where people can share their stories, thoughts, and feelings via blogs videos, and other content types, about specific on non-specific topics. Webmasters can also choose to only publish blog posts, or they can expand and sell merchandise, create a community, and more.  Personal websites can also be used as business websites main advantage is you can really create a powerful personal brand.  

Used mostly by public figures and influencers to feature the person as a brand. Which has its distinctive advantages as opposed to being seen as an actual business. 

Non Profit website types usually include donation and volunteer functions along with event and news

5. Non Profit websites

Almost all nonprofit websites have a top-level domain name of .org. These websites usually have information about nonprofit organizations. Their pages tend to focus on current projects or causes that they are working towards. In most cases forms or donation functionalities allow users to donate to the cause or volunteer for a cause. 

Because payment gateways and payment information will be transferred through the website it’s advised to run these websites with an SSL certificate in HTTPS. 

These sites also do well when integrated with social media channels. For example, social share buttons allow users to share specific pages of the website to social media where it can gain more reach. This is often done in social media marketing.  

6. Business Brochure websites 

Brochure websites are very popular with small businesses that don’t have much time to update pages. Generally speaking, a brochure website will list the services or products, contact details, about and other necessary information about the company it represents. See our 10 elements every small business website needs a guide.

To put it in a nutshell brochure websites are there to answer users’ questions such as: Who is this business? what do they do? where can I get in contact with them? What products or services do you offer?

These websites are popular with small businesses because of their low website design and upkeep costs and their implementation is also very affordable and yet still provides the business with a credible online presence. 

7. Blog Websites 

A blog is a website that’s regularly updated, run by one person or a small group, and is normally written in a laid-back style. A blog may not necessarily be incorporated on its own but can work in conjunction with other website types such as this list. 

Blog-type websites are helpful in creating new content, be it news, events, or articles such as this one to broaden the number of topics your website covers. 

It’s a digital journal. It started as a trend for individuals, but it grew as businesses started using them to update customers and offer valuable and informative content. The simplicity of blog websites makes them really easy to build with a simple website builder and no need for a website designer. However, blogs require a lot of time and effort in the writing department. 

A blog allows webmasters/writers to categorize their articles, time them and share them on various other platforms such as social media, it good blog with strong content can help a business extend its brand reach and authority over a topic because pretty websites alone will not get you, clients. 

8. Eccomercce websites 

With an eCommerce store, you can sell products and services online. These types of websites contain components like product pages with buttons that either leads directly to the checkout page to process the payment or items that can be placed in a virtual shopping cart.

e-commerce websites usually contain a lot of functionality. They are integrated with a payment gateway, they can offer coupon discounts, purchase discounts, purchase reward points, or even referral discounts. 

They integrate shipping calculations based on location and product weights.

Eccomerce websites usually also feature very detailed terms and conditions pages along with a detailed FAQ on privacy policies and delivery information. 

The reason being is a user purchasing a product online would like to know when they will receive it and how, they also want to know their rights regarding return policies, legally these websites have to cover all areas. 

Products can range from digital, such as downloadable ebooks, to simple such as items to variable products. 

Customers can also be allowed to create accounts on eCommerce websites allowing them to log into a dashboard and see past orders account details and more. 

E-commerce websites can contain clients’ banking, credit card, and transaction details and therefore need to be very secure, run over HTTPS, and need an SSL certificate. It’s also very important for eccomerce websites to have privacy policies in place to inform users how their data will be used alongside FAQs and return and shipping policies. Eccomerce website can be a fairly complex website and its advised to make use of a website designer when building these types of sites. 

9. Membership Websites

Membership websites are designed to offer exclusive content, courses, or services to users who register or pay for access. They often feature a subscription system, user dashboards, and community forums. These websites are commonly used by fitness trainers, educators, or businesses offering premium resources.

What it’s good for:
Membership websites are ideal for creating a dedicated user base while generating recurring revenue. They can provide access to premium articles, video tutorials, online courses, or even exclusive products. These sites foster community and encourage users to stay engaged for longer periods.

Example:
A fitness trainer offering workout videos, meal plans, and private coaching sessions might use a membership website like Peloton or MasterClass.

10. News and Media Websites

News and media websites focus on delivering up-to-date information, including articles, videos, and multimedia content. These sites cater to individuals or organizations looking to share breaking news, feature stories, or niche updates.

What it’s good for:
These websites are ideal for reaching large audiences quickly and efficiently. They work best when optimized for search engines and built to handle high traffic. Advertising revenue, subscriptions, or sponsorships are common monetization methods.

Example:
Websites like BBC News or The Verge provide timely and comprehensive information on global events or specific industries.

11. Social Networking Websites

Social networking websites allow users to connect, communicate, and share content like posts, photos, or videos. These platforms can serve personal networking, professional development, or niche communities.

What it’s good for:
These sites are great for building communities, encouraging collaboration, and fostering connections. Businesses often use social networks for marketing, audience engagement, or brand building.

Example:
Facebook is a widely used social networking platform for general connections, while LinkedIn focuses on professional networking and career development.

12. Event Websites

Event websites are designed to promote and manage events like conferences, fundraisers, or concerts. They include features like ticket sales, event schedules, RSVP functionality, and contact forms.

What it’s good for:
Event websites streamline the process of marketing, planning, and managing events. They make it easy for attendees to get all the necessary details and for organizers to track participation.

Example:
A website like Eventbrite is a great example, offering tools to promote and manage events of all sizes.

13. Government Websites

Government websites provide citizens with information, resources, and services such as tax filing, permit applications, and public notices. They often prioritize accessibility and security to meet the needs of a diverse audience.

What it’s good for:
These websites are essential for connecting the public with government services, ensuring transparency, and disseminating important information efficiently.

Example:
Websites like USA.gov serve as centralized portals for government-related resources and services.

14. Forum Websites

Forum websites are platforms where users can create discussions, ask questions, and share knowledge on specific topics. They encourage community engagement and knowledge exchange.

What it’s good for:
These sites work well for niche communities, fostering collaboration and providing a space for in-depth discussions. Moderation is key to maintaining quality and a positive user experience.

Example:
Reddit is a popular forum website with sub-communities for nearly every topic imaginable.

15. Entertainment Websites

Entertainment websites deliver content like videos, music, games, or articles to engage users. These sites can include streaming platforms, gaming hubs, or blogs focused on pop culture.

What it’s good for:
They are perfect for media companies, independent creators, or anyone looking to showcase creative content. These websites often rely on advertisements, subscriptions, or pay-per-view for revenue.

Example:
Netflix is a well-known entertainment website offering a vast library of streaming movies and TV shows.

16. Job Board Websites

Job board websites connect employers with job seekers by listing available positions and enabling applications. They often include filters for location, industry, or salary range.

What it’s good for:
These sites are invaluable for streamlining the hiring process and helping job seekers find opportunities quickly. They also allow employers to reach a larger pool of candidates.

Example:
Indeed or LinkedIn Jobs are excellent examples of job board websites serving both employers and job seekers.

17. Real Estate Websites

Real estate websites feature property listings, allowing users to search for homes, rentals, or commercial spaces. They often include advanced search filters, virtual tours, and direct inquiry options.

What it’s good for:
These websites are ideal for real estate agents, brokers, or property managers looking to showcase properties and connect with potential buyers or tenants.

Example:
Zillow is a popular real estate website offering comprehensive property search features.

18. Health and Fitness Websites

Health and fitness websites provide users with resources like workout plans, nutritional advice, or telehealth services. They often feature blogs, videos, and booking systems for consultations or classes.

What it’s good for:
These websites work well for gyms, trainers, or health practitioners looking to expand their client base or share expertise.

Example:
Websites like MyFitnessPal offer tools for tracking fitness goals and accessing personalized health advice.

19. Crowdfunding Websites

Crowdfunding websites enable individuals or organizations to raise funds for projects, charities, or startups. They include campaign pages, donation tracking, and sharing tools.

What it’s good for:
These sites are excellent for entrepreneurs, creatives, or non-profits needing financial support. They also provide a platform to showcase ideas and gain visibility.

Example:
Kickstarter is a leading crowdfunding platform for creative and innovative projects.

20. Landing Pages

Landing pages are single-purpose websites designed to promote a specific product, service, or campaign. They aim to drive user actions like sign-ups, downloads, or purchases.

What it’s good for:
These pages are ideal for marketing campaigns, offering a focused message and call-to-action without distractions. They often work alongside email campaigns or PPC ads.

Example:
A landing page promoting an online course might include a short video, testimonials, and a sign-up form, similar to what you’d find on ClickFunnels.

In summary

We hope this website type guide will assist in deciding on the perfect website for your specific needs. Also that websites are not constrained to one type as you can see above they generally overlap each other in terms of functionality. That is however the beauty of websites, they can do almost anything.