How to promote your new website | How to advertise your website for more traffic

https://www.newperspectivestudio.co.za/Graphic-and-web-design-company-portfolio.html

How to advertise your website for more traffic

You can have the best product in service in the world alongside website design that looks amazing, but without effective advertising or marketing, no one will know about it. Unfortunately going live with your website on the Internet doesn’t mean that you can sit back and potential customers will come flocking in. In fact, nobody will know it exists if you do not get out there and promote and market it. To those of you asking the question about how to promote your website for free some of these tips will work. However, with recent changes in social media reach and the increase in the use of Google AdWords advertising your website to millions of users has become a pay-to-play game.

There are several marketing strategies available to help you promote and market your new website, some are free, and some aren’t. While we at New Perspective Design advise leaving marketing to website promotion services there are a few website promotion ideas that can be employed by business owners and skilled online marketers alike. Below we have compiled a basic list of what you can do to increase your website traffic.

how to promote your website for free

increase website traffic free

how to promote your website on google

advertise my website to millions free

how to promote your website on social media

  1. Website Search Engine Optimization ( SEO )

– Free / Paid website promotion

Want to know how to promote your website on Google? Advertise your website with Search engine optimization for more online visibility and website traffic. SEO Starts with your content and essentially that content should answer the queries that users type into Google search. There are tools out there like googles keyword planner that will show you the search volumes ( how many people make a search on a keyword phrase ) which will assist you in choosing which keywords you need to focus on to drive traffic to your website while editing your website content.

A search engine’s goal is to surface the best, most relevant results for your search query. The way they do that (after considering relevancy) is largely by evaluating authority and popularity signals.

Generally speaking, that means older websites that have been around and publishing on the same topic day in and day out for years tend to get the benefit of the doubt (over a brand new upstart). For this reason its not wise to rely solely on SEO to get traffic to a new website or promote a new website as it can take some time. You should still work on SEO for your site. You should still focus on long-tail SEO to make sure that you’re at least doing the basics and picking off the less competitive keyphrases within your grasp at this stage.

Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed. Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta descriptions of your website. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain organic traffic and higher rankings.

Off-Page SEO is the other half of Seo. Building backlinks one way to show the search engines your website is trusted is by having other websites link to your site. If you want a promotion, website options include; guest blogging, forum posting, link exchange, and news articles. Do not start linking your site to a number of low-ranking, low-quality sites. The search engines want to reward you with a higher website ranking when they see your website is linked to higher-ranking, authority sites.

Focus on creating links that are relevant to the readers, and use quality keywords or phrases to gain a link. Inbound links are an important part of the SEO world, but you must be careful in the way you create them. If you do too many at once, your website can be banned from search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.

You should still strive for consistency in the early days so that you keep your site active with new posts going up on a regular schedule.
That doesn’t mean you should expect Search engine marketing to deliver new customers overnight suddenly.

Here are 7 most important items for SEO that will help you gain to get a higher ranking and gain more traffic to your website:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs
  8. Make use of Google search console to gain insights into your website performance.

Final words on Getting ranked on Google, these are just a few basics of what can be done you must always be aware however that SEO is a long-term game well worth the wait. However no website will rank over a day or a week, it’s usually a process that takes a few months but thankfully you can measure the incremental increases in traffic from the onset of employing the strategy via Google analytics.

New Perspective Design also has SEO packages designed to provide SEO services to clients that are both affordable and very effective thanks to our years of expertise in the field.

increasing website traffic with search engine marketing

Increasing website traffic with search engine marketing

  1. Social Media Marketing – How to promote your website on Facebook (Social Media)

– Pay-per-click advertising (Facebook Ads)

The world of social media has completely changed online digital marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them organically or via Facebook Ads. Social media marketing also has the benefit of assisting with your website’s Google ranking due to users moving from your social media page to your website and this we call a social signal.

Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have custom branded graphics and Metadata linking back to your website.

Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website. Though Facebook may not be the only social media platform around a strong social media presence is needed for any brand to drive traffic to its website.

A solid social media marketing strategy can:

  • Increasing brand awareness with Social media marketing. This means getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality and values first.
  • Generating leads and sales. Whether online, in-store or directly through your social profiles, followers don’t make purchases by accident. For example, are you about alerting customers about new products and promos? Are you integrating your product catalog into your social profiles? Are you running exclusive deals for followers?
  • Grow your brand’s audience. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before. Growing your audience also means discovering conversations around your business and the industry that matter the most. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases, or hashtags. Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster.
  • Social media marketing boosts community engagement. Index data shows that 46% of consumers think brands that engage their audience are best in class on social, so it pays to explore new ways to grab the attention of your current followers. Even something as simple as asking a question can increase your engagement rate. Your customers can be your best cheerleaders, but only if you’re giving them something to do.
  • Social media marketing Drives traffic to your site. Simple enough. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media.
social media marketing east london example post (2)

social media marketing example post

  1. Marketing with Search Engine & Directory Listings – How to promote your new website for free

– Free website promotion

A simple way to start getting traffic to your website for free is by using search engines and marketing via directory listings. Submit new content to the search engine directories like Google, Yahoo!, Bing, etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly. At New Perspective Design this is something we do as part of getting you started, we submit your website to a Google search console so it can crawl your pages and submit a sitemap, and index them.

Launching and marketing new business and gaining traction online isn’t easy and even for established businesses finding new leads isn’t easy with so many options online it makes it harder to compete for customers than ever before. Not every business can afford a highly optimised website or pay for digital advertising and marketing services. This is why leveraging the work other sites do is important for local businesses.

Making use of local business directories to get referral traffic is also a great way to generate some free traffic for your website as there are a lot of directories out there that offer a free listing that has a decent amount of traffic for the keywords you are already trying to get to. In addition, you may also get a backlink to your website which may increase your organic ranking.

Here’s a list of free directories for your marketing efforts to get you started:

Brabys 

Brabys is one of the most popular South African small business directories. They have over 1 million unique visitors each month.

Visit – https://www.brabys.com/

SAYellow

saYellow is one of South Africa’s oldest online business directories, available since 1997. The company lists more than half a million businesses across the country.

Cyclex

Cylex is a free online local business directory. The website also includes reviews written by customers.

Visit – https://www.cylex.net.za/

Entrepo

Entrepo is an online business magazine that publishes articles and reviews on all types of businesses and industries in South Africa. To add your business listing on their directory is completely free.

Visit – https://www.entrepo.co.za/

EasyInfo

EasyInfo is one of the first and leading website directories in South Africa. Besides an Internet platform, they have print, mobile, and intranet solutions.

Visit – http://easyinfo.co.za/

Hotfrog

Hotfrog is an international business directory that operates in 38 countries around the globe. It receives around 1,5 million page views per month.

Visit – https://www.hotfrog.co.za/

ActiveWeb

ActiveWeb is a relatively new online business directory but does not compromise on functionality, generating visitors and ranking your business listing high on search engines. They offer free and premium options such as featured/highlighted listings at very low prices.

Visit – https://activeweb.co.za/

  1. Market your website Offline to get more traffic online.

– Free / paid website promotion

Just like social signals we have Google has something called branded searched and real-world signals. This means that somebody searched for your website by name on Google and this to Google is a very important ranking factor. So how do we accomplish this with offline advertising such as billboards, banners, business cards, email signatures, flyers or brochures, or vehicle branding? These branded items will usually include your website URL or business name and if the graphic design and offer are enticing enough a user will go to Google and perform a branded search.

Your brand image is how people will recognize your company. Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention. Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options.

Essentially what we are saying is get out there.

Customers are online, it’s true.

But when nobody knows who you are, it can be tough to get them to hand over a credit card online without ever meeting you.

What is the best sales hack out there?

It’s not a specific payment gateway. It’s not just listing your products on Amazon. And it’s not some clever A/B test.

It’s meeting people face-to-face.

84% of people surveyed say they prefer in-person meetings. And it’s one of the best ways to meet busy people who otherwise might ignore your LinkedIn Connect request or lose your cold email in the mountain of other stuff in their inbox.

You can even start simple here. Go to Meetup.com and look for what’s going on around you in your area. Within minutes, you’ll get a list of events, all happening over the next few days, which feature hundreds of potential partners or customers.

Simply attend, volunteer to help, keep showing up, and you’ll eventually start getting introductions to people who can open doors. You never know how network marketing will pay off.

And in the early days, it’s all about opening doors. Let’s say you’re a lawyer and you meet an accountant. So far it doesn’t sound like much, but it could be a big deal.

You probably both have high-net-worth clients who specialize in real estate. One of your clients could probably use the services of the accountant (and vice versa with theirs).

Simple. You could have an informal referral program or even pay a commission to keep new clients coming through the door.

This strategy is low-tech, so there should be no hurdles to jump through and nothing else holding you back.

Then you can bring this relationship back online when it’s time. You can cross-promote each other on your websites or even send out updates periodically to your customer lists about a recent event you’re both attending.

Online marketing still comes back to people at the end of the day. And spending all day on Twitter can never replace the relationships you can solidify by meeting in person.

Branding and graphic design for marketing

Branding and graphic design for marketing

  1. Focus on Quality Content Marketing & blog often.

– Free / paid website promotion

This website promotion idea can be either free or paid depending on whether you will hire a copywriter or write yourself. Out of all the website promotion ideas, you will read about online, the best one is to focus on website content quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking. Why? well, it comes back to SEO.

Do you remember we spoke about becoming an authority for better search engine ranking and a traffic increase for your website?

Becoming a recognized expert opens all kinds of doors, it creates trust in your product or service. It can get you guest posts. It provides a more comprehensive picture of your website because you are now covering more topics within your niche resulting in a higher ranking overall. Blogging allows you to target long-tail keywords and discover new keywords. The conversations that you will have in blog comments will also allow you to learn more about your clients, hey that’s marketing!

It may allow you to write for big sites, speak at conferences, and then channel all of that attention back to whatever you’re selling. Those articles lead to attention, forcing people to start Googling your business.

Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog or infographics use Metadata to easily share it on social media and increase your rankings and interest in your brand.

We know most business owners are sometimes too busy to create graphics and write blog articles as a marketing strategy however it’s one that cannot be ignored. Want proof go look at the biggest websites in your niche, you will find that each and every one of them is doing content marketing on their websites via their blogs.

  1. Use Google My Business – promote your website for free on Google

– Free website promotion

To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, but they will also allow every business to register their information for free. You can add pictures, include promotional offers, and even submit mobile ads. The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence. Google even provides directions to your location, and they allow customers to call right from their mobile devices.

If you are still asking how to promote your new website after using these seven tips, it is a good idea to contact online marketing agencies for help. These seven website promotion tips make it easy for anyone to focus on improving their website and promoting it through the right channels.

While it can take time to learn how to promote a website, it is important to focus on being patient. It can take a few weeks, or months before you notice a significant increase in traffic and your online ranking. For additional information on how to promote a website, contact New Perspective Design today!

8. Use Google Adwords to market and promote your new website.

– Pay Per Click Paid Website Advertising – Google Ads

Paid advertising is a way to bid for a position on the first page of search results with Google Ads. AdWords is a very sophisticated tool that will allow the targeting of specific demographics such as, age, location, gender, income, interests, and many more. It’s the fastest way to promote your new website on google to a specific target audience. Google ads is one of the most effective ways to promote a new website.

With the fore mentioned keyword research, we would know what keywords to initially bid on. More data is gathered an analysis can be done to identify demographics or keywords that do not perform well the bid for those can be decreased or stopped completely while increasing the bid for demographic or keywords that show good conversion rates.

Google AdWords allows for various portfolio bid strategies that offer their advantages and disadvantages based on your goals we would choose the best suited.

The amount that you need to bid for a keyword depends on a few factors namely competitor bids, and quality score. Quality score is determined by three factors page relevancy (This is why we need to implement on-page SEO ), ad relevancy, and projected click-through rates.

A higher quality score will allow you to bid lower for higher positions. By eliminating non-performing demographics and keywords with time your projected click-through rate will also increase and further lower your CPA (cost per acquisition.)

To eliminate unnecessary spending we look at data and determine negative keywords.

An example would be if you bid on the keywords phrase match “car hire” you may show up for “landscape surveyor jobs” jobs would thus be set as a negative keyword as it is not a purchase intent query.

Adwords shows before the map pack and organic search results making it the perfect tool to promote and market new websites. The result are can be seen within a week. It is the fastest means of getting traffic from Google.

Adwords has the highest cost it does guarantee you a top position on Google however every website visitor (click) converting or non-converting will cost you. Newer websites with less authority will have a lower quality score and pay more per bid (click) than older websites.   

9. Advertise your website via email marketing

– Free / paid website promotion

Email marketing is one of the internet’s oldest forms of promoting anything including a website. It has one of the lowest conversion ratios of all the website advertising ideas but that is offset by its low cost. So with email marketing, your return on investment is still high. Email marketing allows you to mail potential prospects about your services or products and provide them with direct links to your website.

To make things even easier there are a ton of email marketing tools out there that you can use to supplement your website promotion. One such option is Mailchimp. A fantastic tool that allows you to build email lists, create HTML emails that look great, and can drive traffic to your website very quickly. Just be careful not to send unsolicited emails or get your email flagged for spam. To avoid this only email clients that have opted into your advertising and segment your email list to tailor your message for specific groups to get a higher opening rate.

So there you have it in conclusion 8 of the most effective ways to promote your new website are:

  • Website Search Engine Optimization
  • Social Media Marketing
  • Search Engine & Directory Listings
  • Market your website Offline.
  • Content Marketing  blogging often
  • Google My Business
  • Google Adwords
  • Email Marketing

How to advertise your website for more traffic

You can have the best product in service in the world alongside website design that looks amazing, but without effective advertising or marketing, no one will know about it. Unfortunately going live with your website on the Internet doesn’t mean that you can sit back and potential customers will come flocking in. In fact, nobody will know it exists if you do not get out there and promote and market it. To those of you asking the question about how to promote your website for free some of these tips will work. However, with recent changes in social media reach and the increase in the use of Google AdWords advertising your website to millions of users has become a pay-to-play game.

There are several marketing strategies available to help you promote and market your new website, some are free, and some aren’t. While we at New Perspective Design advise leaving marketing to website promotion services there are a few website promotion ideas that can be employed by business owners and skilled online marketers alike. Below we have compiled a basic list of what you can do to increase your website traffic.

how to promote your website for free

increase website traffic free

how to promote your website on google

advertise my website to millions free

how to promote your website on social media

  1. Website Search Engine Optimization ( SEO )

– Free / Paid website promotion

Want to know how to promote your website on Google? Advertise your website with Search engine optimization for more online visibility and website traffic. SEO Starts with your content and essentially that content should answer the queries that users type into Google search. There are tools out there like googles keyword planner that will show you the search volumes ( how many people make a search on a keyword phrase ) which will assist you in choosing which keywords you need to focus on to drive traffic to your website while editing your website content.

A search engine’s goal is to surface the best, most relevant results for your search query. The way they do that (after considering relevancy) is largely by evaluating authority and popularity signals.

Generally speaking, that means older websites that have been around and publishing on the same topic day in and day out for years tend to get the benefit of the doubt (over a brand new upstart). For this reason its not wise to rely solely on SEO to get traffic to a new website or promote a new website as it can take some time. You should still work on SEO for your site. You should still focus on long-tail SEO to make sure that you’re at least doing the basics and picking off the less competitive keyphrases within your grasp at this stage.

Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed. Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta descriptions of your website. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain organic traffic and higher rankings.

Off-Page SEO is the other half of Seo. Building backlinks one way to show the search engines your website is trusted is by having other websites link to your site. If you want a promotion, website options include; guest blogging, forum posting, link exchange, and news articles. Do not start linking your site to a number of low-ranking, low-quality sites. The search engines want to reward you with a higher website ranking when they see your website is linked to higher-ranking, authority sites.

Focus on creating links that are relevant to the readers, and use quality keywords or phrases to gain a link. Inbound links are an important part of the SEO world, but you must be careful in the way you create them. If you do too many at once, your website can be banned from search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.

You should still strive for consistency in the early days so that you keep your site active with new posts going up on a regular schedule.
That doesn’t mean you should expect Search engine marketing to deliver new customers overnight suddenly.

Here are 7 most important items for SEO that will help you gain to get a higher ranking and gain more traffic to your website:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs
  8. Make use of Google search console to gain insights into your website performance.

Final words on Getting ranked on Google, these are just a few basics of what can be done you must always be aware however that SEO is a long-term game well worth the wait. However no website will rank over a day or a week, it’s usually a process that takes a few months but thankfully you can measure the incremental increases in traffic from the onset of employing the strategy via Google analytics.

New Perspective Design also has SEO packages designed to provide SEO services to clients that are both affordable and very effective thanks to our years of expertise in the field.

increasing website traffic with search engine marketing

Increasing website traffic with search engine marketing

  1. Social Media Marketing – How to promote your website on Facebook (Social Media)

– Pay-per-click advertising (Facebook Ads)

The world of social media has completely changed online digital marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them organically or via Facebook Ads. Social media marketing also has the benefit of assisting with your website’s Google ranking due to users moving from your social media page to your website and this we call a social signal.

Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have custom branded graphics and Metadata linking back to your website.

Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website. Though Facebook may not be the only social media platform around a strong social media presence is needed for any brand to drive traffic to its website.

A solid social media marketing strategy can:

  • Increasing brand awareness with Social media marketing. This means getting your name out there. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality and values first.
  • Generating leads and sales. Whether online, in-store or directly through your social profiles, followers don’t make purchases by accident. For example, are you about alerting customers about new products and promos? Are you integrating your product catalog into your social profiles? Are you running exclusive deals for followers?
  • Grow your brand’s audience. Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before. Growing your audience also means discovering conversations around your business and the industry that matter the most. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases, or hashtags. Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster.
  • Social media marketing boosts community engagement. Index data shows that 46% of consumers think brands that engage their audience are best in class on social, so it pays to explore new ways to grab the attention of your current followers. Even something as simple as asking a question can increase your engagement rate. Your customers can be your best cheerleaders, but only if you’re giving them something to do.
  • Social media marketing Drives traffic to your site. Simple enough. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media.
social media marketing east london example post (2)

social media marketing example post

  1. Marketing with Search Engine & Directory Listings – How to promote your new website for free

– Free website promotion

A simple way to start getting traffic to your website for free is by using search engines and marketing via directory listings. Submit new content to the search engine directories like Google, Yahoo!, Bing, etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly. At New Perspective Design this is something we do as part of getting you started, we submit your website to a Google search console so it can crawl your pages and submit a sitemap, and index them.

Launching and marketing new business and gaining traction online isn’t easy and even for established businesses finding new leads isn’t easy with so many options online it makes it harder to compete for customers than ever before. Not every business can afford a highly optimised website or pay for digital advertising and marketing services. This is why leveraging the work other sites do is important for local businesses.

Making use of local business directories to get referral traffic is also a great way to generate some free traffic for your website as there are a lot of directories out there that offer a free listing that has a decent amount of traffic for the keywords you are already trying to get to. In addition, you may also get a backlink to your website which may increase your organic ranking.

Here’s a list of free directories for your marketing efforts to get you started:

Brabys 

Brabys is one of the most popular South African small business directories. They have over 1 million unique visitors each month.

Visit – https://www.brabys.com/

SAYellow

saYellow is one of South Africa’s oldest online business directories, available since 1997. The company lists more than half a million businesses across the country.

Cyclex

Cylex is a free online local business directory. The website also includes reviews written by customers.

Visit – https://www.cylex.net.za/

Entrepo

Entrepo is an online business magazine that publishes articles and reviews on all types of businesses and industries in South Africa. To add your business listing on their directory is completely free.

Visit – https://www.entrepo.co.za/

EasyInfo

EasyInfo is one of the first and leading website directories in South Africa. Besides an Internet platform, they have print, mobile, and intranet solutions.

Visit – http://easyinfo.co.za/

Hotfrog

Hotfrog is an international business directory that operates in 38 countries around the globe. It receives around 1,5 million page views per month.

Visit – https://www.hotfrog.co.za/

ActiveWeb

ActiveWeb is a relatively new online business directory but does not compromise on functionality, generating visitors and ranking your business listing high on search engines. They offer free and premium options such as featured/highlighted listings at very low prices.

Visit – https://activeweb.co.za/

  1. Market your website Offline to get more traffic online.

– Free / paid website promotion

Just like social signals we have Google has something called branded searched and real-world signals. This means that somebody searched for your website by name on Google and this to Google is a very important ranking factor. So how do we accomplish this with offline advertising such as billboards, banners, business cards, email signatures, flyers or brochures, or vehicle branding? These branded items will usually include your website URL or business name and if the graphic design and offer are enticing enough a user will go to Google and perform a branded search.

Your brand image is how people will recognize your company. Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention. Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options.

Essentially what we are saying is get out there.

Customers are online, it’s true.

But when nobody knows who you are, it can be tough to get them to hand over a credit card online without ever meeting you.

What is the best sales hack out there?

It’s not a specific payment gateway. It’s not just listing your products on Amazon. And it’s not some clever A/B test.

It’s meeting people face-to-face.

84% of people surveyed say they prefer in-person meetings. And it’s one of the best ways to meet busy people who otherwise might ignore your LinkedIn Connect request or lose your cold email in the mountain of other stuff in their inbox.

You can even start simple here. Go to Meetup.com and look for what’s going on around you in your area. Within minutes, you’ll get a list of events, all happening over the next few days, which feature hundreds of potential partners or customers.

Simply attend, volunteer to help, keep showing up, and you’ll eventually start getting introductions to people who can open doors. You never know how network marketing will pay off.

And in the early days, it’s all about opening doors. Let’s say you’re a lawyer and you meet an accountant. So far it doesn’t sound like much, but it could be a big deal.

You probably both have high-net-worth clients who specialize in real estate. One of your clients could probably use the services of the accountant (and vice versa with theirs).

Simple. You could have an informal referral program or even pay a commission to keep new clients coming through the door.

This strategy is low-tech, so there should be no hurdles to jump through and nothing else holding you back.

Then you can bring this relationship back online when it’s time. You can cross-promote each other on your websites or even send out updates periodically to your customer lists about a recent event you’re both attending.

Online marketing still comes back to people at the end of the day. And spending all day on Twitter can never replace the relationships you can solidify by meeting in person.

Branding and graphic design for marketing

Branding and graphic design for marketing

  1. Focus on Quality Content Marketing & blog often.

– Free / paid website promotion

This website promotion idea can be either free or paid depending on whether you will hire a copywriter or write yourself. Out of all the website promotion ideas, you will read about online, the best one is to focus on website content quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking. Why? well, it comes back to SEO.

Do you remember we spoke about becoming an authority for better search engine ranking and a traffic increase for your website?

Becoming a recognized expert opens all kinds of doors, it creates trust in your product or service. It can get you guest posts. It provides a more comprehensive picture of your website because you are now covering more topics within your niche resulting in a higher ranking overall. Blogging allows you to target long-tail keywords and discover new keywords. The conversations that you will have in blog comments will also allow you to learn more about your clients, hey that’s marketing!

It may allow you to write for big sites, speak at conferences, and then channel all of that attention back to whatever you’re selling. Those articles lead to attention, forcing people to start Googling your business.

Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog or infographics use Metadata to easily share it on social media and increase your rankings and interest in your brand.

We know most business owners are sometimes too busy to create graphics and write blog articles as a marketing strategy however it’s one that cannot be ignored. Want proof go look at the biggest websites in your niche, you will find that each and every one of them is doing content marketing on their websites via their blogs.

  1. Use Google My Business – promote your website for free on Google

– Free website promotion

To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, but they will also allow every business to register their information for free. You can add pictures, include promotional offers, and even submit mobile ads. The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence. Google even provides directions to your location, and they allow customers to call right from their mobile devices.

If you are still asking how to promote your new website after using these seven tips, it is a good idea to contact online marketing agencies for help. These seven website promotion tips make it easy for anyone to focus on improving their website and promoting it through the right channels.

While it can take time to learn how to promote a website, it is important to focus on being patient. It can take a few weeks, or months before you notice a significant increase in traffic and your online ranking. For additional information on how to promote a website, contact New Perspective Design today!

8. Use Google Adwords to market and promote your new website.

– Pay Per Click Paid Website Advertising – Google Ads

Paid advertising is a way to bid for a position on the first page of search results with Google Ads. AdWords is a very sophisticated tool that will allow the targeting of specific demographics such as, age, location, gender, income, interests, and many more. It’s the fastest way to promote your new website on google to a specific target audience. Google ads is one of the most effective ways to promote a new website.

With the fore mentioned keyword research, we would know what keywords to initially bid on. More data is gathered an analysis can be done to identify demographics or keywords that do not perform well the bid for those can be decreased or stopped completely while increasing the bid for demographic or keywords that show good conversion rates.

Google AdWords allows for various portfolio bid strategies that offer their advantages and disadvantages based on your goals we would choose the best suited.

The amount that you need to bid for a keyword depends on a few factors namely competitor bids, and quality score. Quality score is determined by three factors page relevancy (This is why we need to implement on-page SEO ), ad relevancy, and projected click-through rates.

A higher quality score will allow you to bid lower for higher positions. By eliminating non-performing demographics and keywords with time your projected click-through rate will also increase and further lower your CPA (cost per acquisition.)

To eliminate unnecessary spending we look at data and determine negative keywords.

An example would be if you bid on the keywords phrase match “car hire” you may show up for “landscape surveyor jobs” jobs would thus be set as a negative keyword as it is not a purchase intent query.

Adwords shows before the map pack and organic search results making it the perfect tool to promote and market new websites. The result are can be seen within a week. It is the fastest means of getting traffic from Google.

Adwords has the highest cost it does guarantee you a top position on Google however every website visitor (click) converting or non-converting will cost you. Newer websites with less authority will have a lower quality score and pay more per bid (click) than older websites.   

9. Advertise your website via email marketing

– Free / paid website promotion

Email marketing is one of the internet’s oldest forms of promoting anything including a website. It has one of the lowest conversion ratios of all the website advertising ideas but that is offset by its low cost. So with email marketing, your return on investment is still high. Email marketing allows you to mail potential prospects about your services or products and provide them with direct links to your website.

To make things even easier there are a ton of email marketing tools out there that you can use to supplement your website promotion. One such option is Mailchimp. A fantastic tool that allows you to build email lists, create HTML emails that look great, and can drive traffic to your website very quickly. Just be careful not to send unsolicited emails or get your email flagged for spam. To avoid this only email clients that have opted into your advertising and segment your email list to tailor your message for specific groups to get a higher opening rate.

So there you have it in conclusion 8 of the most effective ways to promote your new website are:

  • Website Search Engine Optimization
  • Social Media Marketing
  • Search Engine & Directory Listings
  • Market your website Offline.
  • Content Marketing  blogging often
  • Google My Business
  • Google Adwords
  • Email Marketing

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Written By: New Perspective Design

New Perspective Design is a leading graphic and web design agency based in East London South Africa. We also specialize in the fields of search engine optimization and online marketing with over 6 years of experience in the industry. Our agency has a passion for growing business online and thrives on mutually beneficial relationships with our clients.

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