Tips for Your eCommerce Store

December 20, 2020

Having an eCommerce Store is probably one of the most exciting businesses to have. You’re opening another communication channel and have the ability to see your products and services purchased virtually online. The option with these types of stores is endless from delivery fees to payment methods such as payment gateways and instant efts. Well supported on major platforms like woo commerce and Shopify eCommerce websites are a fantastic online extension of your store.   

There are a few tips and pointers that can although assist with this lineage of business.

Ecommerce website requirements

PRODUCT PHOTOS

Having clear product photos is extremely important when you are selling a product especially online. You want to market to users and reassure them they’re getting what they see. You want customers to able to see 100% of the details of the product you are selling. 

STORE INVENTORY MANAGEMENT

Keeping proper inventory management or stock management is key. You want to be able to easily manage the product quantities, fulfill inventory replenishment, and decrease potential refunds. You also need to consider if you are going to allow clients to place backorders for popular items 

SHIPPING, REFUNDS, REIMBURSEMENTS

Shipping. Refunds and Reimbursement policies should be properly written and clearly listed to ensure all customers know this information prior to making purchases. This will prevent any confusion and also assure the customer about the legitimacy of your product and the expectations to have. 

DELIVERY TIMES

Delivery times are one of the top questions a customer will have. Its understandable as they have just spent money on an online product that may be halfway across the country. In this case, communicating with the customer is key – Providing courier tracking information and just good communication is a must. Also be sure of the reputation of your courier company, their delivery times, product safety during transport and reliability. Ultimately if they mess up your order it will reflect on your business. 

SAFETY AND SECURITY – PAYMENT GATEWAYS 

New perspective Web Design only integrates the most secure payment gateway portals for e-commerce websites. Its also imperative to have a SSL certificate for your online store so your domain name can use HTTPS protocol. Reassuring customers that all transactions are safe and take place on 3rd party secure 3rd party server.  We use reputable names such as:

Payfast – Experience fast and secure online payments with South Africa’s leading payment gateway.

Ozow – The instant bank-to-bank online payment solution for e-commerce 

Netcash – Selling online is made simple because your Netcash account is already integrated into a number of free shopping cart plugins that can be downloaded from our website.

Paygate – Fully managed solution for accepting payments online. All the benefits of SA’s most powerful payment gateway

USE KEYWORDS IN YOUR WEBSITE PRODUCTS AND PRODUCT CATEGORIES 

Including keywords that a user will search for is important for SEO. Search engines will only be able -find- what you “post”, so it’s important to include the main keywords users Will “search” for.

Written By: New Perspective Design

New Perspective Design is a leading graphic and web design agency based in East London South Africa. We also specialize in the fields of search engine optimization and online marketing with over 6 years of experience in the industry. Our agency has a passion for growing business online and thrives on mutually beneficial relationships with our clients.

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