Guide – Marketing your new website via SEO, Social Media and AdWords

December 26, 2020

You can have the best product in service in the world alongside a website design that looks amazing, but without effective advertising, no one will know about it. Unfortunately going live with your website on the Internet doesn’t mean that you can sit back and users will come flocking in. In fact, nobody will know it exists if you do not get out there and promote and market it. There are several marketing strategies available to help you get the word out there, but they cost money. However, there are several ways to get the word out for free. While we at New Perspective Design advise leaving marketing to the professionals there are a few marketing strategies that can be employers by novice business owners and skilled online marketers alike. Below we have compiled a basic list.

  1. Website Search engine optimisation ( SEO )

SEO Starts with your content and essentially that content should answer the queries that users type in to google search. There are tools out there like Google keyword planner that will show you the search volumes ( how many people make searches on keyword phrases) which will assist you in choosing which keywords you need to focus on while editing your website content. Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed. Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta description. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.

Off Page SEO is that other half of Seo. Building backlinks one way to show the search engines your website is trusted is by having other websites link to your site. If you want a promotion, website options include; guest blogging, forum posting, link exchange, and news articles. Do not start linking your site to a number of low-ranking, low-quality sites. The search engines want to reward you with a higher website ranking when they see your website is linked to higher ranking, authority sites. Focus on creating links that are relevant to the readers, and use quality keywords or phrases to gain a link. Inbound links are an important part of the SEO world, but you must be careful in the way you create them. If you do too many at once, your website can be banned from search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.

Final words on Getting ranked on Google, these are just a few basics of what can be done you must always be aware however that SEO is a long-term game well worth the wait. However no website will rank over a day or a week, it’s usually a process that takes a few months but thankfully you can measure the incremental increases in traffic from the onset of employing the strategy via Google analytics.

New Perspective Design also has SEO packages designed to provide SEO services to clients that are both affordable and very effective thanks to our years of expertise in the field.

Increasing traffic with seo

Increasing traffic with seo

  1. Social Media Marketing

The world of social media has completely changed online marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Social media marketing also has the benefit of assisting with your website’s Google ranking due to users moving from your social media page to your website and this we call a social signal. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have custom branded graphics and Metadata linking back to your website. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.

social media marketing east london example post (2)

social media marketing example post

  1. Search Engine Listing

A simple way to start getting traffic to your website is by using search engines. Submit new content to the search engine directories like Google, Yahoo!, Bing, etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly. At New Perspective Design this is something we do as part of getting you started, we submit your website to a Google search console so it can crawl your pages and submitted a sitemap and index them.

New Perspective Design also has Social media marketing packages designed to provide Social media marketing services to clients that are both affordable and get clients to engage with your new or old website and or brand.


  1. Offline but Online Branding

Just like social signals we have Google has something called branded searched and real-world signals. This means that somebody searched for your website by name on Google and this to Google is a very important ranking factor. So how do we accomplish this with offline advertising such as billboards, banners, business cards, email signatures, fliers or brochures, or vehicle branding? These branded items will usually include your website url or business name and if the graphic design and offer is enticing enough a user will go to Google and perform a branded search.

Your brand image is how people will recognize your company. Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention. Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options.

New Perspective Design branding packages designed to provide aesthetically pleasing visual designs to clients that are both affordable and get clients to engage with your new or old website and or brand.

Branding and graphic design for marketing

Branding and graphic design for marketing

  1. Focus on Quality Content

Out of all the website promotion ideas, you will read about online, the best one is to focus on website content quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking. Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog or infographics use Metadata to easily share it on social media and increase your rankings and interest in your brand.

We know most business owners are sometimes too busy to create graphic and write blog articles for their website niche and this is why we offer this as add-on to our social media marketing or SEO package.

  1. Use Google Local Business

To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, they will allow every business to register their information for free. You can add pictures, include promotional offers, and even submit mobile ads. The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence. Google even provides directions to your location, and they allow customers to call right from their mobile device.

If you are still asking how to promote my website after using these seven tips, it is a good idea to contact online marketing agencies for help. These seven website promotion tips make it easy for anyone to focus on improving their website and promoting it through the right channels. While it can take time to learn how to promote a website, it is important to focus on being patient. It can take a few weeks, or months before you notice a significant increase in traffic and your online ranking. For additional information on how to promote a website, contact New Perspective Design today!



Written By: New Perspective Design

New Perspective Design is a leading graphic and web design agency based in East London South Africa. We also specialize in the fields of search engine optimization and online marketing with over 6 years of experience in the industry. Our agency has a passion for growing business online and thrives on mutually beneficial relationships with our clients.

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