From Outdated to Outstanding: A Digital Transformation Story

When the South African Society for Agricultural Extension (SASAE) first approached New Perspective Design, they were working with a severely outdated website that no longer met the needs of their growing membership base. With agricultural extensionists playing a pivotal role in helping both commercial and emerging farmers across South Africa, SASAE needed a modern, efficient, and scalable online solution.

Industry: Non-Profit, Agriculture
Client: South African Society for Agricultural Extension (SASAE)
Agency: New Perspective Design
Services: Custom Website Development, Membership Integration, UX Design
Region: South Africa | Pretoria | Johannesburg

The Challenge

SASAE’s previous website lacked:

• A mobile-friendly interface

• Modern design and usability

• Online membership applications or renewals

• A way to automate communication with members by region

• Secure payment and invoicing systems

• Administrative efficiency

SASAE’s administrators were still handling most processes manually—resulting in unnecessary paperwork, communication gaps, and time-consuming workflows.

Our Solution: A Fully Custom Membership Platform

✅ Website Redesign with Strong Visual Impact

We rebuilt SASAE’s digital home from the ground up with:

• A fresh, responsive design with vivid imagery

• Icon-driven navigation for clarity and ease of use

• A structure optimized for both new visitors and long-time members

🧩 End-to-End Membership System

We custom-built a system that allows users to:

• Apply online with document upload functionality

• Receive approval and automatically be billed for a recurring membership fee

• Access a secure dashboard with their invoices and membership status

• Get automatically locked out if fees aren’t paid—keeping records accurate

📬 Admin Automation & Targeted Communication

Admins now receive instant email alerts for all user activity—new registrations, renewals, and payment lapses. In addition, we created a feature allowing SASAE to:

• Send targeted news and updates to all members or region-specific groups

• Easily manage the entire member base without relying on third-party tools or spreadsheets

Real Results in Just 3 Months

🚀 314 to 770 Clicks (+145%)
📊 1.18K to 4.25K Impressions
📈 Average Google Ranking Improved from 17.9 to 12.1

SASAE’s website is now a centralized, self-managed hub that eliminates friction for both members and administrators.

What the Leaders Say

“We’re incredibly excited about the new SASAE website. It’s transformed how we manage our memberships and communicate with our members across the country. What used to be a manual, time-consuming process is now streamlined and efficient—this has been a real game-changer for our organization.”
— Mzomninzi Mdladlamba, CEO of SASAE  

“We’re proud to have brought this fully custom digital solution to an industry that truly needed it. Working with SASAE gave us the opportunity to modernize not just a website, but an entire membership management system for agricultural professionals in South Africa.”
— Juan Preuyt, Founder, New Perspective Design

Why Choose New Perspective Design?

Whether you’re a non-profit, professional body, or business looking for a tailored online solution—New Perspective Design builds great custom websites and is a trusted web partner in South Africa.

We don’t just design for looks—we solve problems. From recurring billing systems and admin automations to member dashboards and regional communication tools, we deliver platforms that work as hard as you do.

📍 Serving clients in Pretoria, Johannesburg, and across South Africa
🌐 Visit: https://newperspectivestudio.co.za

Final Word

SASAE’s transformation proves that the right digital infrastructure can elevate an entire organization. If you’re stuck with an outdated system or scattered processes, it’s time to build a solution that fits you—not the other way around.

Partner with New Perspective Design—South Africa’s custom website experts.