New Perspective Design Case Study: Helping Ehad Transform Their Online Presence
Ehad is a provider of innovative fuel equipment in South Africa . Despite their success in the industry, they wanted futher growth and recognized the need to revamp their website and digital marketing strategy to better reflect their unique brand value and reach a wider audience.
Website & SEO Redevelopment:
The first step was to conduct a thorough website audit to identify areas of improvement. Based on the audit findings, the team developed a new website design that focused on user experience and conversion optimization.
The new website featured a responsive design, clear and concise messaging, and intuitive navigation.
The team also optimized the website for search engines, making it easier for potential customers to find them.
The Ehad brand has a lot of products on offer so icon-based navigation was implemented to help speed up user navigation.
Furthermore, the site was structured in a way making it easier for users to navigate and easier for Google to crawl.
This paired with off-page SEO implemented increased the ranking and traffic to the Ehad website for their various products.
Result: Ehad has become an industry leader and dominates online searched for all things fuel equipment.
The time spent on pages and conversion rates also increased and Ehad was receiving queries about products their clients never even knew they had.
The team developed a comprehensive AdWords strategy that included a thorough analysis of their target audience, keyword research, ad copy optimization and expanding their product beyond the South African borders.
They also implemented tracking and measurement tools to monitor and analyze the campaign’s performance in real time, making data-driven decisions to optimize the campaign and achieve the desired ROI.
Results: AdWords Management: The new AdWords strategy increased the conversion rate by 50% and achieved a 30% reduction in the cost per acquisition.
The team revamped a comprehensive branding strategy that included a new brand identity to fall inline with the much stronger online presence, messaging, and positioning. They also created new marketing collateral and developed a social media strategy to increase brand awareness and reach.
By collaborating with New Perspective Design, Ehad lies in a dominant position both digitally and locally as well as on the African continent for their product.
We continue to work with Ehad on innovative new features, the owners are also terrific and coming up with new ideas. While we truly believe we are good at what we do, it has been the collaboration of our experience and the team at Ehad that has truly made this a success.
Written By: New Perspective Design
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