Case Study: TaxOn Accounting
Case Study: How We Helped TaxOn Launch a Modern Digital Presence—and Grow Their Website Traffic
When Pretoria-based accounting firm TaxOn reached out to us, they didn’t just need a website—they needed to launch their brand into the digital era. With no previous online presence and no cohesive branding, TaxOn relied entirely on reputation and word-of-mouth. That worked for a while—but in an industry increasingly defined by trust signals, search visibility, and online service accessibility, they knew it was time for a change.
At New Perspective Design, we saw this as more than just another website project. We saw a strategic opportunity to position TaxOn not only as credible—but as modern, trustworthy, and digitally visible in Pretoria’s crowded financial services space.
The Client: TaxOn, Pretoria-Based Accounting Experts
TaxOn is a professional tax and accounting firm operating in Pretoria, South Africa. Their team offers services in tax planning, compliance, payroll, bookkeeping, and advisory—serving small businesses, professionals, and growing enterprises.
What sets TaxOn apart is their ability to explain complex financial matters simply and deliver consistently high-quality service. However, none of that was reflected in their online identity—because it didn’t exist yet.
The Challenge
When we first connected with TaxOn, their digital presence was… nonexistent. No website, no logo, no branded communication tools—nothing.
They needed:
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A brand identity that would resonate with Pretoria-based entrepreneurs and business owners
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A professional accounting website that inspired confidence in both individual and corporate clients
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A platform that would help them compete digitally in a highly saturated, trust-driven market
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SEO groundwork to help them begin generating organic traffic
Our Solution
Branding and Identity Design
We created a bold, clever brand that merges “Tax” and “On” to reflect momentum, clarity, and digital agility. The name TaxOn became a symbol of proactivity—and the logo was designed to reflect that: sharp, modern, and distinctive.
Website Strategy & UX Execution
The TaxOn website, was designed to be clean, confident, and conversion-oriented. Key features included:
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Modern imagery featuring young professionals and entrepreneurs—visually aligning with their ideal client
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A custom JavaScript service filter with icons to improve UX and help users quickly identify relevant services
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A “How We Work” section to explain their process and reduce barriers to inquiry
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A unique pricing page with tiered service packages and a pop-up offer: “Get 1 month free when signing up for 12 months”
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Custom HTML email signatures to ensure the team’s professionalism extended to every client interaction
- SEO for accounting firms: Basic SEO was implemented on the website to get them off to a Good start with Google. This involved following Google guidelines on best practices for websites such as optimised h1, h, h3 alt tags in images. Displaying E-A-T in the copywriting of the website.
Trust Signals & Credibility
Given that trust is crucial in the financial industry website design, we embedded:
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Live Google Reviews
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Logos and links for key affiliations: SAICA, SARS, SAIT, Xero, and Sage
These reassurances anchor the digital experience with real-world credibility—especially valuable for new clients visiting the site for the first time.
Results: Measurable Growth in Traffic & Visibility
We didn’t just build the site and walk away. We built it with SEO best practices from day one—and it paid off.
Google Search Console data (Mar 2024 to Apr 2025) shows:
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1569 total clicks
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9310+ total impressions
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8.5% click-through rate
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Average position: 11.6, climbing steadily into top 10 ranks for several accounting and tax-related queries.
You can clearly see the turning point: as the site matured and began appearing in relevant Pretoria-based queries, organic traffic began to grow steadily. The increase in clicks and impressions is evidence that even a new domain can gain traction, with the right technical foundation and content strategy.
What’s Next
We’re currently consulting with the TaxOn team to:
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Expand their content marketing through blogs and FAQs
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Target Pretoria-specific service terms and longtail searches
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Deepen their SEO footprint through backlinks and citations
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Build inbound leads through digital channels—not just referrals
This case study is proof that it’s not about building a website—it’s about building momentum.
At New Perspective Design, we don’t just hand over pretty websites. We deliver digital infrastructure that makes your business visible, credible, and competitive. TaxOn is a perfect example of what happens when strategic design, technical execution, and long-term growth thinking come together.
Want results like these for your accounting or professional services firm?
Let’s build something that ranks, converts, and lasts.
Written By: New Perspective Design
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