Learn more about how to get more online visibility for your website and brand via social media marketing or AdWords pay-per-click advertising. If you are looking for tips, articles, or advice on anything from digital marketing to day to day running of an online presence this is the category for you.
Back-to-back TechBehemoths winner: New Perspective Studio recognised in 2025 for leading WordPress, ReactJS, and Web Design services across South ...
New Perspective Studio has been nominated for the TechBehemoths 2025 Awards in South Africa, recognised for excellence in WordPress, ReactJS, and Web ...
Over a decade of building websites, working with South African brands, and adapting to Google’s ever-changing algorithms — John Bright, Lead Developer at New Perspective Design, shares 10 real lessons learned from a decade in web design and digital ...
AI ruins your website SEO (and design) right from the start at the most critical point of communication — the website brief. The website brief is what we use to determine how your website should look, how the writing should be done. We take the confirmation of your target audience in, right down to the very ...
AI Is a Mirror, Not a Miracle “It can amplify laziness or brilliance — it all depends on the user.” AI is amazing. It reminds me of when we first got social media. Can you imagine? A network where you could connect with anybody in the world at any ...
When ChatGPT and other AI models came along and people started searching the web with them, Google went into crisis mode. They knew there was — and still is — an existential threat to their search ...
Website navigation isn’t just about helping people find their way—it’s about guiding them toward the actions that matter. Whether that’s making a purchase, signing up, or getting in touch, your navigation should work with your business goals, not against ...
Explore why UX and SEO should be considered two sides of the same coin and how their integration creates a powerful foundation for digital ...
What is a Google Business Profile? Google Business Profile is a powerful tool designed to enhance your business's online visibility and engagement with potential customers. It allows businesses to create a business account that...
Unlock the power of small business SEO! Discover essential tips for effective search engine optimization to boost your ranking, online visibility, and ...
Discover the benefits of social media integration... a comprehensive guide to equip you with all the essential knowledge on social media ...
WHat is PPC Discover how different types of PPC ads, including display, social media, and video, can boost your business growth with effective paid advertising ...
What is digital marketing? In today's post, we explore what digital marketing is, what the importance of digital marketing is and the advantages digital marketing can bring to both businesses and people who take digital marketing as a course What is Digital Marketing?...
Social media marketing costs in South Africa and get insights into digital marketing prices. Find the best marketing cost in South Africa here. Find out how much agencies charge for digital marketing in South Africa. ...
Discover the pros and cons of artificial intelligence in business, and weigh the advantages and disadvantages to make informed decisions on adopting ...
Stay ahead of the curve with our predictions for the top web design trends in 2025. Learn how to implement these revolutionary designs into your ...
Discover the drawbacks of using Shopify as your e-commerce platform. Make an informed decision for your online store's ...
Discover the benefits of conducting a website audit to improve SEO, performance, and conversions. Use our website audit checklist to assess and enhance your ...
This article delves into the concept of ethical web design, exploring its principles, importance, and practical applications. We'll also touch upon related concepts like web ethics, the meaning of online ethics, and examples of cyber ...
A/B testing, also known as split testing, is an essential method for website optimization. It involves comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is crucial for improving website usability, increasing conversion rates, and enhancing overall ...
Measuring Web Design Success: Analytics and KPIs is a comprehensive approach that helps businesses understand how their website is performing and where improvements can be made. This article delves deep into the world of web analytics, KPIs, and how they play a crucial role in determining the success of web ...
Learn effective strategies for driving traffic to your website in South Africa, including optimizing your content for SEO, using social media, and leveraging online ...
Facebook Metrics are unique to the organizations and campaigns they are measuring. So while this list is designed to give you a start on the metrics that will be useful for tracking Facebook success, it will also need to be customized for your ...
Still relying on social media alone? Discover why a business website is essential for your ...
How to promote & market your new website for more clients. Drive more traffic to your website with these helpful tips. ...
Whether you spent some money on a new website design or are looking to create a new website, without these tips you will be stuck without clients. Read about the important components that bring it all ...
Google Analytics, your business website adviser. Using data to analyse where your company or website is doing well , and where it is failing is absolute key. In google analytics you literally have a wide range of data sets and metrics telling you : "This country likes...
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