1. Introduction
New Perspective Studio (Pty) Ltd (“New Perspective Design”, “we”, “us”, or “our”) is committed to protecting the privacy and personal information of its clients, website visitors, and business partners.
This Privacy Policy explains how we collect, process, store, and protect personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).
This policy applies to all personal information processed by us through our website, communications, services, and business operations.
By accessing our website or making use of our services, you acknowledge that your personal information will be processed in accordance with this Privacy Policy.
2. Definitions
For the purposes of this Privacy Policy:
- “Personal information” has the meaning assigned to it in POPIA and refers to information relating to an identifiable, living natural person or an identifiable, existing juristic person.
- “Processing” includes the collection, receipt, recording, organisation, storage, updating, modification, use, dissemination, or deletion of personal information.
- “Data subject” refers to the person or entity to whom the personal information relates.
- “Operator” refers to a third party that processes personal information on our behalf.
3. Responsible Party
Company name: New Perspective Studio (Pty) Ltd
Website: https://www.newperspectivestudio.co.za
Email: [email protected]
New Perspective Studio (Pty) Ltd acts as the responsible party in terms of POPIA for personal information processed through its website and services.
4. Personal Information We Collect
We collect and process only personal information that is relevant, adequate, and necessary for legitimate business purposes. This may include:
- Names and surnames
- Email addresses
- Telephone numbers
- Company or business information
- Billing, invoicing, and payment-related information
- Client correspondence and communication records
- Website usage data and analytics information
- Technical information such as IP addresses, browser types, and device information (where applicable)
We do not intentionally collect special personal information unless required for a specific service and handled in accordance with POPIA safeguards.
5. How Personal Information Is Collected
Personal information may be collected when you:
- Submit an enquiry or contact form on our website
- Request a quotation or proposal
- Engage us for services
- Communicate with us via email, phone, or messaging platforms
- Subscribe to communications or marketing material
- Use our website, which may collect limited technical and analytics data
6. Purpose of Processing Personal Information
Personal information is processed strictly for legitimate business purposes, including but not limited to:
- Responding to enquiries and communications
- Providing digital services, including website design, development, hosting, and marketing
- Client onboarding and account management
- Billing, invoicing, and payment processing
- Technical support and service-related communication
- Website performance monitoring and optimisation
- Internal administration and record-keeping
- Marketing communications, where permitted and subject to opt-out options
We do not process personal information for purposes unrelated to our business operations.
7. Lawful Basis for Processing (POPIA)
Personal information is processed lawfully and reasonably in accordance with POPIA. Processing may occur on one or more of the following lawful grounds:
- Processing is necessary to perform a contract or to take steps related to entering into a contract
- Processing is required to comply with legal or regulatory obligations
- Processing is conducted with the consent of the data subject, where applicable
- Processing is necessary for legitimate business interests, provided such interests do not override the rights of the data subject
8. Cookies and Website Analytics
Our website uses essential cookies and analytics tools to ensure proper functionality, security, and performance monitoring.
Cookies may be used to:
- Maintain website functionality
- Improve user experience
- Monitor website traffic and usage patterns
These cookies do not collect unnecessary personal information and are not used for intrusive tracking. Users may control cookie settings through their browser. Continued use of the website indicates acceptance of essential cookies.
9. Third-Party Operators and Data Sharing
We may share personal information with trusted third-party operators where necessary to deliver our services, including:
- Hosting and infrastructure providers
- Email and communication service providers
- Analytics and performance monitoring tools
- Payment processors and financial service providers
All operators are required to process personal information securely, confidentially, and only for the purposes for which it is shared.
We do not sell, rent, or trade personal information to third parties.
10. Cross-Border Data Transfers
Where personal information is processed or stored outside South Africa, we take reasonable steps to ensure that such processing is subject to appropriate safeguards and that the level of protection is substantially similar to that required under POPIA.
11. Information Security and Safeguards
We implement reasonable technical and organisational measures to protect personal information, including:
- Secure hosting environments
- Access control and authentication mechanisms
- Regular software updates and maintenance
- Firewalls and security monitoring where applicable
While no system can be guaranteed to be completely secure, we take reasonable steps to minimise risks and respond appropriately to any data security incidents.
12. Data Retention
Personal information is retained only for as long as necessary to:
- Fulfil the purpose for which it was collected
- Comply with contractual, legal, or accounting obligations
Once personal information is no longer required, it is securely deleted or anonymised.
13. Data Subject Rights
In terms of POPIA, data subjects have the right to:
- Request access to their personal information
- Request correction or updating of inaccurate information
- Object to the processing of personal information where applicable
- Request deletion of personal information, subject to legal or contractual requirements
Requests may be submitted using the contact details below.
14. Marketing Communications
Where marketing communications are sent, data subjects will always be provided with an option to opt out. We respect communication preferences and do not engage in unsolicited or abusive marketing practices.
15. Complaints and Regulatory Oversight
If you believe that personal information has been processed unlawfully or in a manner inconsistent with this Privacy Policy, you may contact us directly.
You also have the right to lodge a complaint with the Information Regulator of South Africa, subject to POPIA procedures.
16. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time. Any updates will be posted on this page. Continued use of our website or services after updates constitutes acceptance of the revised policy.
17. Contact Information
For privacy-related enquiries, POPIA requests, or concerns regarding the processing of personal information, please contact:
Email: [email protected]
