Case Study: Baroka Funerals — Website Redesign Cse Study
Baroka Funerals — A Digital Transformation Rooted in Compassion
When Baroka Funerals, a trusted national funeral brand based in Johannesburg, approached New Perspective Design, their goal was clear — to create a website that matched the strength of their brand and simplified how South Africans engage with their services online.
Although Baroka Funerals had a powerful offline reputation and consistent branding through brochures and social media, their previous website failed to capture that same credibility. The design felt dated, the navigation was cluttered, and the user experience made it difficult for visitors to understand the wide range of services offered. They needed a website that was visually aligned with their identity, technically sound, and built to drive leads.
Our Approach
We began by analysing Baroka’s established visual language — their warm orange tones, clean fonts, and elegant, compassionate imagery. Using WordPress and Elementor, we developed a fully custom theme inspired by their brand’s design materials. Every layout decision was guided by user experience — making it easy for visitors to explore funeral cover, tombstones and memorials, repatriation services, and more, without feeling overwhelmed.
From a technical standpoint, we focused on performance, SEO, and reliability. The new website includes:
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Wordfence Web Application Firewall for enhanced security.
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Lazy loading and minified assets for faster page speed.
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On-demand asset loading, ensuring resources are only fetched when needed.
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Structured site architecture with optimised titles, meta descriptions, and image alt tags.
We also implemented custom taxonomies for easier backend management and integrated WhatsApp chat, regional contact routing, and streamlined quote forms for seamless communication.
SEO Impact & Measurable Growth
Following the website redesign and SEO implementation, Baroka Funerals experienced a rapid surge in organic performance. Within just one month:
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Organic clicks increased by 26%,
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Impressions rose by 14%,
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Click-through rate (CTR) improved from 9.8% to 10.9%, and
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Their average ranking position jumped from 16.6 to 6.1, placing Baroka Funerals among the top results for core search terms like funeral cover South Africa and funeral plans Johannesburg.
This growth validates the effectiveness of our SEO-driven site architecture, metadata optimisation, and on-page content structure. By combining clean code, targeted keywords, and fast load speeds, the site not only began ranking higher but also converting more visitors into leads.
Written By: New Perspective Design
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