About us
From initial brand communication to the end-user site, we collaborate with you to create an all-encompassing journey that leads your customers through your digital marketing presence and provides clarity that translates into results.
Strategic thinking
Tactical execution
At New Perspective Studio (PTY) LTD, we are a team of dedicated professionals who are passionate about creating a stronger brand impression and delivering exceptional digital marketing solutions. From the initial brand communication to the end-user site, we collaborate with our clients to create a comprehensive journey that leads customers through their digital marketing presence, providing clarity that translates into tangible results.
As a premium agency specializing in website design, graphic design, and marketing solutions, we differentiate ourselves through our strategic thinking and meticulous tactical execution. Born out of a vision to make a positive impact on the world through creative services, our founder laid the foundation for New Perspective Design during challenging times. Since then, we have consistently worked towards establishing ourselves as industry leaders.
Client-Centric Approach
Our success is driven by our unwavering commitment to deeply understand the unique needs of each client. We recognize that every individual and organization has distinct requirements, and we strive to foster effective communication and deliver tailored solutions that consistently exceed expectations. By listening intently to our diverse range of clients, we create meaningful partnerships that propel their businesses forward.
Company History
2025
In 2025, New Perspective Design moved from being a high-performance agency into a studio that builds both digital solutions and digital products. Our growth wasn’t just internal — it showed directly in the type of work we delivered and the tools we created.
Turning AI Into Practical Tools for Businesses
After launching Ai-den in 2024, we used the experience to develop tools that solve real client problems.
This included:
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NPD – our first AI brand story generator, helping new businesses articulate their positioning instantly.
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Early development of interactive SEO audit tools, ROI calculators, and estimators designed for lead generation and improved client decision-making.
These weren’t experiments — they were the beginning of a product layer forming alongside our agency services.
Platform Development and Custom Engineering
A major shift in 2025 was the complexity of systems we delivered. Instead of single-function websites, we built fully custom features that clients rely on daily, such as:
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A Jitsi-integrated class booking system for education platforms, with automated scheduling and video link generation.
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Advanced WooCommerce customisations, including dynamic shipping rules, PDF ticket generation, and automated email workflows.
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CRM-linked platforms that bridge websites with tools like Zoho, Courier Guy, payment gateways, and internal systems.
These builds demonstrate the practical reality behind our “technical growth.”
Growing Our Authority Through Real Results
We didn’t only talk about strategy — we started showcasing it.
In 2025 we increased our case study output, breaking down the how behind our projects:
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how UX changes improved conversion rates,
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how technical fixes solved operational bottlenecks,
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how SEO structure changed ranking performance.
These case studies are now part of how we educate clients and demonstrate the difference our work makes.
Recognition That Reflects Capability, Not Chance
For the second year running, we earned TechBehemoths awards in:
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Web Design (South Africa)
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WordPress Development
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React.js Development
Winning once could be luck; winning twice, across multiple categories, reflects the standard of engineering and design we consistently delivered throughout the year.
Strengthening Our Network of Partners
Our partnerships deepened across multiple industries.
We supported more schools through Sifunde Kunye, powered websites for accountants, consultants, and agencies, and increasingly became the behind-the-scenes digital production partner for businesses in Pretoria, Johannesburg, and beyond.
This shift shows how companies are choosing to build on top of our work, not just buy services from us.
A Year That Clarified Our Future Direction
2025 wasn’t about doing more of the same. It was about proving that we can build systems, products, and tools that go beyond traditional web design.
It marked the point where New Perspective Design began operating as a digital product studio and technical partner, not just an agency.
2024
At New Perspective Design, 2024 has been a transformative year marked by bold innovations, record-breaking achievements, and exciting new ventures. Here’s a glimpse into how we’ve elevated our brand and services this year:
Introducing Ai-den: Our Very Own AI-Powered Assistant
In 2024, we proudly launched Ai-den, an AI-driven bot trained on our website data to provide instant, intelligent responses to client queries. Ai-den enhances user experience, streamlines support, and showcases our commitment to staying at the forefront of digital innovation. It’s not just a bot—it’s a reflection of how we blend technology with human-centered design.
Reaching New Heights: Record-Breaking Client Growth
This year, we celebrated reaching an all-time high in our client base, a testament to the trust businesses place in us. Our growth reflects not just numbers but the strong relationships we’ve built and the impact of our strategic marketing and design solutions.
Expanding Our Team: New Role for Enhanced Client Support
To support our growing portfolio, we created a new position—Client Success Strategist. This role focuses on deepening client relationships, ensuring seamless project execution, and proactively identifying opportunities to help our clients thrive in the digital landscape.
Notable Projects and Partnerships
We continued to push creative boundaries with standout projects, including:
- The redesign of Questura Tours’ website, enhancing the user journey for South African travel enthusiasts.
- Scaling our work with Ledgerwood Financial Services, incorporating advanced UX features and SEO optimization.
- Expanding our NGO partnerships, sponsoring digital infrastructure for more schools in the Eastern Cape through Sifunde Kunye.
Innovation Beyond Design
2024 also saw us embrace AI-driven analytics tools, giving our clients deeper insights into their marketing performance. From intuitive dashboards to predictive analytics, we’re redefining how businesses measure success online.
Awards
2024 was the most intense competition year so far on TechBehemoths. And New Perspective Studio made it with style. Based on our metrics and as a result of the voting and jury selection process, New Perspective Studio has been awarded for:
WordPress
Web Design
Web Development in South Africa
2023
Growth in Johannesburg: Our footprint in Johannesburg has officially outpaced our original base in East London, a testament to our dynamic growth and the trust we’ve earned in one of South Africa’s key business hubs.
Sasae Collaboration: This year, we rolled out a sophisticated web platform for the South African Society for Agricultural Extension (Sasae), demonstrating our commitment to delivering cutting-edge solutions that cater precisely to our clients’ needs.
Embracing AI: We’ve stepped into the future with our new AI-driven offerings, including intuitive chatbots and powerful analytics tools on our websites. These innovations are not just about staying ahead of the curve—they’re about setting the curve for others to follow.
2022
Further expanding our services, we began offering content writing, photography, and videography, completing our transformation from a small design agency to a full-service digital marketing agency. Additionally, we engaged in corporate social responsibility by sponsoring website hosting and development for six schools.
2021
Celebrating five years in business, we partnered with Keiran Knapton, a strategic investor, to support the growth of New Perspective Design.
2020
Expanding our operations from East London to other cities across South Africa, we successfully served clients in Port Elizabeth, Johannesburg, and Cape Town.
2019
With the acquisition of significant projects like the South African Children’s Book Fair, we welcomed three new employees, bringing our team total to five.
2018
Expanding our service offerings to include social media marketing, SEO, and Google ads after achieving success with our own marketing efforts.
2016
Founded as New Perspective Design, initially focusing on web and graphic design with a team of two employees, Juan Preuyt and Aimee Behrens.
At New Perspective Design, we are proud of our journey and the strong team we have built. We look forward to partnering with you to elevate your brand and achieve remarkable success in the digital realm.
We Are Industry Leaders
With over 100 brand partners, our Crafted team has accumulated expert level experience in the following industry verticals. Within each of these industries, we have helped brands launch, expand, and re-image themselves.
How we Give back
Our company, New Perspective Design, takes great pride in sponsoring website hosting, server maintenance, and email hosting maintenance for several schools in the Eastern Cape of South Africa. We accomplish this primarily through our partnership with the NGO called Sifunde Kunye whom have been assisting some of these schools for many years with various projects.
We recognize the vital importance of providing these schools with an online presence, enabling effective communication between the schools, parents, and students. By supporting their digital infrastructure, we empower these educational institutions to reach a wider audience and foster meaningful connections within their communities. We are dedicated to contributing to the growth and development of these schools, ensuring they have the necessary tools to thrive in the digital age.
Our Client Stories
Helping our clients suceed
