After you provide us with a website brief, we issue a quote. Upon acceptance of the quote, we require a 50% deposit to start the website design.

Once we receive the deposit, our team sets up a Google Drive folder tailored to your website content, where you can upload page-by-page images and text.

Once we have received the full content, we start designing the website draft. When the draft is complete, it is added to one of our test servers and the link is shared for you to review and test the website for full mobile responsiveness across devices such as tablets and phones.

We run our internal website review process, and once finalised, the website is deployed to your live hosting environment.

Additional tasks that can only happen on the live server include final testing of functions again, testing mail form submissions, submitting the sitemap to Google Search Console, and installing a web application firewall.

We require a 50% deposit on the quote to get the work started. Full payment for the website is only due once revision rounds are completed and the final product is ready to launch.

We issue a Google Drive folder structure set up as pages, with text files and folders where you can upload your images and photos.

As for the exact content, this will be discussed with you. If we have a content planning contract in place, we guide the structure and content in detail. If not, we provide a clear guide as to what your specific website should have on it.

This depends on the project scope:

• Smaller brochure websites: 7–14 working days
• Larger websites (14+ pages): 14–21 working days
• Custom builds: 7–35 working days

This does not include delays from content collection or review time. This timeline refers to the build time once the draft is released for your review.

• Not having your website content ready
• Not responding to review requests from our team

Depending on the contract, we offer a standard of two website revision rounds so we can adjust the website to suit your needs.

By default, two revision rounds are included.

A revision is a change based on the brief provided, including image and text changes.

A website redesign includes adding new content, changing layouts, and adding new functions.

Yes. Your website will be placed on a test server where you can review it live as your clients would.

Yes. Fully mobile responsive websites have been a web standard for many years. We test across screen sizes before launch.

If you notice something looks off on a device, you can use your revision rounds to have us fix it.

Yes. We include basic SEO on all websites. This includes meta title and meta description tags, image alt naming, sitemap submission to Google, and integration with Google Search Console (we will make you the owner).

Search ranking usually happens in two stages:

• Branded searches: You will generally see your website rank very quickly (often within days of indexing) when people search your specific business name. For branded searches, people should type the full name. If your business is “Blue Sky Plumbing,” searching “Blue Sky Plumbing” should show up once Google crawls the site, but searching just “Plumbing” will not.
• General / commercial searches: Ranking for industry terms (e.g., “Best Coffee Shop” or “Graphic Designer near me”) takes longer. This requires building authority and competing with existing websites, which is why we recommend ongoing SEO or marketing to climb those rankings.

To be on the first page of Google for a search term depends on many factors: the age of the website, its authority, the content, and the competitiveness of the search term.

Most new websites do not rank quickly for competitive terms because Google is still learning to trust them (often referred to as a “sandbox” or trust-building period).

For established websites (especially older websites we redesign), we often see faster ranking improvements due to existing authority, better structure, and improved technical SEO.

Foundational SEO is the technical setup that makes sure your website is structured correctly for search engines. This includes things like meta titles, meta descriptions, clean headings, image alt naming, and sitemap submission.

Ongoing SEO is what helps you grow rankings over time, especially for competitive, high-intent keywords. This includes content development, authority building, backlinks, entity reinforcement, and improving visibility across both Google and AI-driven search results.

Yes. We set up Google Search Console and Google Analytics (GA4) if required, and submit the sitemap for indexing.

If you are a local business and qualify (for example, you have a verified storefront), we can assist with setting up and verifying a Google Business Profile, subject to Google’s approval.

Yes. We offer ongoing SEO and digital marketing services. If you want to rank for high-intent industry keywords, ongoing SEO is typically required.

Tip: You can link this answer to your SEO page, “How to Market Your Website” article, and your ROI calculators.

That depends on whether there are marketing strategies behind it, such as SEO, Google Ads, or social media marketing. If the marketing goes well, then yes, leads can come in quickly.

If your website is brand new, it may take time for Google to index it. Generally, new websites don’t get much traffic without additional marketing.

If you are a well-known brand and people are already searching for you, a new design can increase conversions, and an improved structure can help you show up for more relevant searches.

We always encourage clients to use their existing contacts and channels to drive traffic to the website, as early activity can help speed up the trust-building period for new sites.

No. A website does not bring automatic traffic without SEO, SEM, or social media marketing.

High-intent keywords usually require ongoing SEO. This typically includes content creation, technical optimisation, authority building, backlinks, and consistent improvement over time.

The more competitive the industry and area, the more ongoing work is required to outrank established competitors.

• Link your website from your social media profiles
• Share it with your existing clients and contacts
• Get links from established partners and directories
• Run Google Ads for immediate visibility
• Invest in ongoing SEO to build long-term rankings

In most cases, no. The website build is once-off.

Recurring costs are typically your hosting package and your domain renewal fee, which is standard across the industry.

In some cases, there may be third-party costs (for example, premium plugins or certain APIs). If these apply, we will notify you upfront in the website design quote.

Unless you have a website maintenance, SEO, or website update agreement with us, the cost for the actual website build itself is once-off.

The only ongoing fee you continue paying is to your hosting provider for your hosting package and domain renewal fee.

Once paid in full, the website becomes your property. You are free to move it, delete it, and alter it.

Any proprietary code in the website may not be resold.

Your website remains your property. If you choose to host elsewhere, we can assist with migration (where applicable).

Hosting provider fees generally depend on hosting size and service type. Shared hosting can start from around R99 per month for small hosting, with limited support.

New Perspective Design offers managed hosting from R89 per month, which allows for monthly content updates, website maintenance, and support.

Once the website is on its live server, we complete final live-only tasks such as testing forms, confirming mail form submissions, submitting the sitemap to Google Search Console, and applying the relevant security layers.

Yes. We offer hourly rates and maintenance packages.

Maintenance includes updates, security patching, compatibility testing, and content updates.

Maintenance does not include new functionality insertion, new design work, or adding new pages unless quoted separately.

We can assist with updates via hourly support or via a maintenance agreement, depending on what you need updated.

There are multiple layers to website security. One is an SSL certificate (this depends on your hosting provider; we provide these free of charge on our server).

Another layer is a server-level web application firewall (such as ModSecurity). The third layer is a website-level firewall and protection rules.

Security also depends on website best practices: keeping your site updated, monitoring for issues, not using excessive plugins, removing unused plugins, and using strong passwords.

Yes. We provide a bi-weekly rotational backup on our hosting.

Yes. Our websites are built on user-friendly CMS platforms (including WordPress), for which there is a lot of online documentation.

Yes. If you are building an e-commerce site with us, we will send a video on how to run your online store.

If we build a custom CMS, you will also receive a walkthrough video.

Yes. We ensure that every website is built with plugins and codebases that have an active developer community behind them.

This ensures that when you decide to add new functions to your website, it can be done without causing conflicts.

Always back up your site before making changes.

Yes. We build e-commerce websites on platforms such as WooCommerce and Shopify. We also build custom e-commerce solutions where required.

Yes. We build custom functionality using PHP, JavaScript, and APIs, and we can develop more advanced systems where required.

This includes custom booking systems, dashboards, advanced forms, integrations, and website tools tailored to your business processes.

Yes. We optimise images, reduce bloat where possible, use custom PHP code where appropriate instead of unnecessary plugins, and ensure the hosting setup is suitable for performance.

Yes. We have a lot of experience integrating third-party tools via APIs and plugins.

This includes major payment gateway providers, shipping providers (such as The Courier Guy), Zoho CRM, Google Calendar bookings, and Google Workspace integrations.

Yes. We can install tracking tools should you require them.

This can include Google Analytics (GA4), Google Tag Manager, Google Ads conversion tracking, Meta Pixel, LinkedIn tracking, and more.

Yes. We set up contact forms to submit to your preferred email address and ensure form testing is completed on the live server.

We can also assist with setting up domain-based email accounts (for example, [email protected]), depending on your hosting and email provider.

Yes. We apply multiple layers of protection, including server-level firewall rules, automated blocking against well-known threats, and bot protection where applicable.

No website is 100% hack-proof. Backups and good update practices are essential, and any personal data should be handled securely.

We offer a wide array of services including custom web design, web development, UX and UI design, web application development, e-commerce solutions, SEO services, content creation, and website maintenance across South Africa, including Johannesburg, Pretoria, Cape Town, Durban, and Gqeberha (Pretoria).

Our expertise spans a diverse range of businesses from SMEs to multinational corporations across sectors like e-commerce, education, healthcare, non-profit, professional services, and more.

Because we work across many industries, we can bring innovative solutions and proven patterns from one industry into another.

Our approach is holistic, focusing on user experience, SEO, performance, and conversion optimisation. This ensures that your website is not only visually appealing, but also high-performing and built to support growth.

Yes. Our team utilises modern technologies to create robust, scalable web applications designed to enhance your business operations.

Yes. We build intuitive, secure e-commerce platforms with the features needed for a seamless shopping experience and smooth online sales of your products and services.

Yes. We offer cost-effective website design packages that do not compromise on quality. Packages can be customised to suit your business goals and budget.

You can reach out to us directly through our website and provide some details about your project. We’ll respond with a personalised quote based on your requirements.