Case Study: Lathi Tha Eyecare — From Outdated to Outstanding

Client Overview

Client: Lathi Tha Eyecare
Industry: Optometry & Retail
Agency: New Perspective Design
Services Provided: Website Redesign, SEO Integration, Hosting Migration, Social Media Management
Relationship Duration: Ongoing partnership for over 5 years  

Background

Lathi Tha Eyecare is a growing optometry brand serving communities in Mthatha, Sterkspruit, Sutterheim, and East London. With an in-store experience known for quality service, modern testing equipment, and patient care — their online presence, however, was not doing their brand justice.

Having worked with Lathi Tha for over five years, we at New Perspective Design were familiar with the vision behind the brand. But when it came time to rebuild their digital identity, we pushed further — not just visually, but strategically with our 12 core principles of driving more traffic to websites. A new site wasn’t enough. What they needed was an online experience built to rank, load fast, convert, and scale.

The Problem

• Their previous website was visually outdated and slow to load, especially on mobile, they needed a website redesign.

• Hosting was unreliable, impacting both user experience and Google’s performance assessments.

• There was no clear content strategy aligned with Google’s EEAT (Experience, Expertise, Authority, Trust) principles.

• Product navigation was underdeveloped, with limited filtering and structure.

• The mobile experience was clunky — far from user-friendly.

• Social media campaigns lacked consistency and missed key seasonal opportunities.

Our Solution

1. Website Redesign: Built for Speed, Usability, and SEO

We designed a sleek, mobile-first website that did more than just “look better.” Every layout decision was tied to conversion flow, accessibility, and performance. This included:

• Category-split shopping experience (Prescription Glasses, Sunglasses, Contact Lenses)

• Filters by brand and product type

• Product grids built for clarity and fast browsing

• Integrated blog content around common eye conditions and FAQs, optimized for organic search

• Native video integration for richer UX

• Bold, high-contrast design elements that align with the Lathi Tha brand palette and convey trust

“Design isn’t just what you see. It’s how the site performs. It’s how fast it loads, how content flows, and how Google reads it. SEO and UX are part of the design — whether a client asks for them explicitly or not.”
— Juan Preuyt, Founder of New Perspective Design

2. Hosting Migration

We moved Lathi Tha’s site to our high-performance hosting stack. As a result, Core Web Vitals went from borderline to near-perfect:

• LCP (Largest Contentful Paint): 0.20s

• CLS (Cumulative Layout Shift): 0.01

• INP (Interaction to Next Paint): 8ms
  These aren’t just “good” — they’re the kind of numbers that beat 90% of sites in their niche.

3. Strategic Content & EEAT Alignment

Even without a dedicated SEO retainer in place at the start, we rewrote their core site content to reflect:

• Medical authority (aligned with optometric services)

• Local relevance (targeting East London and other towns)

• Clarity, simplicity, and expertise in blog and service copy
  This wasn’t a bolt-on. It was baked into the design from day one — because that’s how long-term SEO should be done.

4. Social Media That Actually Connects

Over the years, we’ve run multiple social campaigns for Lathi Tha, with a clear focus on engagement and seasonal relevance:

• The GUESS Frame & Shirt Deal exploded with 190+ likes and 114 shares

• Our Frame Style Vote campaign (Square vs. Aviator vs. Cat Eye, etc.) drew in 92 comments, making it one of their most interactive posts

• Our Spring Clearance Sale featuring international brands like Nike, Jimmy Choo, and Oakley was both visually bold and shareable — drawing over 180 reactions and 80 shares

This isn’t just “content posting.” It’s brand momentum, made measurable.

The Results (Comparing Year on Year)

Final Thoughts

Most web agencies are happy to sell you something pretty. We’re not. We build websites that rank, convert, and perform under pressure — because that’s what today’s market demands.

Lathi Tha Eyecare’s digital growth is a reflection of what happens when good design meets a long-term digital marketing strategy. This is what we mean by building with purpose.