--- title: "Website Design, Logo Design, Social Media, Digital Marketing SEO and Hosting in East London." url: https://www.newperspectivestudio.co.za/wp/website-design-logo-design-social-media-digital-marketing-seo-and-hosting-in-east-london/ date: Last updated May 30, 2026 modified: 2022-05-27 author: "New Perspective Design" categories: ["Uncategorized"] type: post lang: en --- # Website Design, Logo Design, Social Media, Digital Marketing SEO and Hosting in East London. ### Website Design, Logo Design, Social Media, Digital Marketing SEO and Hosting in East London.     ## About Website Design **Web design** encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and (https://en.wikipedia.org/wiki/Search_engine_optimization). Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of (https://en.wikipedia.org/wiki/Web_development). Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.   ## About Logo Design A **logo** (abbreviation of **logotype**, from Greek: λόγος *logos* “word” and τύπος *typos* “imprint”) is a (https://en.wikipedia.org/wiki/Graphic) mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. There are purely graphic emblems, symbols, icons and logos, which are composed of the name of the organisation (a logotype or wordmark). At the level of mass communication and in common usage, a company’s logo is today often synonymous with its (https://en.wikipedia.org/wiki/Trademark) or (https://en.wikipedia.org/wiki/Brand).   ## About Social Media Management **Social media marketing** is the use of (https://en.wikipedia.org/wiki/Social_media) platforms and (https://en.wikipedia.org/wiki/Website) to promote a product or service. Although the terms (https://en.wikipedia.org/wiki/E-marketing) and (https://en.wikipedia.org/wiki/Digital_marketing) are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”   ## About Digital Marketing **Digital marketing** (also known as **data-driven marketing**) is the (https://en.wikipedia.org/wiki/Marketing) of products or services using digital technologies, mainly on the (https://en.wikipedia.org/wiki/Internet), but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing techniques such as (https://en.wikipedia.org/wiki/Search_engine_optimization) (SEO), (https://en.wikipedia.org/wiki/Search_engine_marketing) (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and (https://en.wikipedia.org/wiki/E-commerce) marketing, (https://en.wikipedia.org/wiki/Social_media_marketing), (https://en.wikipedia.org/wiki/Social_media_optimization), (https://en.wikipedia.org/wiki/Email_marketing), display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.   ## About SEO **Search engine optimization** (**SEO**) is the process of affecting the visibility of a (https://en.wikipedia.org/wiki/Website) or a (https://en.wikipedia.org/wiki/Web_page) in a (https://en.wikipedia.org/wiki/Web_search_engine)‘s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a (https://en.wikipedia.org/wiki/Local_search_(Internet)) for its products or services. The former instead is more focused on national or international searches. As an (https://en.wikipedia.org/wiki/Internet_marketing) strategy, SEO considers how search engines work, the algorithms which dictate search engine behavior, what people search for, the actual search terms or (https://en.wikipedia.org/wiki/Keyword_research) typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of (https://en.wikipedia.org/wiki/Backlinks), or inbound links, is another SEO tactic. By May 2015, (https://en.wikipedia.org/wiki/Mobile_search) had surpassed desktop search. (https://en.wikipedia.org/wiki/Google) is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.   ## About Hosting A **web hosting service** is a type of (https://en.wikipedia.org/wiki/Internet_hosting_service) that allows individuals and organizations to make their (https://en.wikipedia.org/wiki/Website) accessible via the (https://en.wikipedia.org/wiki/World_Wide_Web). Web hosts are companies that provide space on a (https://en.wikipedia.org/wiki/Server_(computing)) owned or leased for use by clients, as well as providing (https://en.wikipedia.org/wiki/Internet) connectivity, typically in a (https://en.wikipedia.org/wiki/Data_center). Web hosts can also provide (https://en.wikipedia.org/wiki/Data_center) space and connectivity to the Internet for other servers located in their data center, called (https://en.wikipedia.org/wiki/Colocation_centre), also known as *Housing* in Latin America or France.   ## About New Perspective Design  If you are looking for a one stop world class agency that offers (https://en.wikipedia.org/wiki/Web_design), (https://en.wikipedia.org/wiki/Social_media_marketing), (https://en.wikipedia.org/wiki/Logo), (https://en.wikipedia.org/wiki/Search_engine_optimization) and (https://en.wikipedia.org/wiki/Web_hosting_service) as a complete professional service, talk to us. We service clients around the globe. Our Specialized (https://en.wikipedia.org/wiki/Digital_marketing) team at New Perspective Design can service you in (https://en.wikipedia.org/wiki/Port_Elizabeth). ## Get in touch with us today! (https://www.newperspectivestudio.co.za/Contact_form_.html)