--- title: "Welcome to our blog, interact, ask, learn, teach… New Perspective Design" id: "2828" type: "page" slug: "wp" published_at: "2022-05-11T19:04:42+00:00" modified_at: "2022-05-28T05:16:18+00:00" url: "https://www.newperspectivestudio.co.za/wp/" markdown_url: "https://www.newperspectivestudio.co.za/wp.md" excerpt: "[et_pb_section fb_built=\"1\" fullwidth=\"on\" admin_label=\"Page Header\" _builder_version=\"4.17.3\" _module_preset=\"default\" background_image=\"https://www.newperspectivestudio.co.za/wp-content/uploads/2022/05/Web-Design-Side-1.jpg\" animation_direction=\"top\" global_colors_info=\"{}\"][et_pb_fullwidth_header title=\"Welcome to our blog\" text_orientation=\"center\" admin_label=\"Hero Section\" _builder_version=\"4.17.3\" _module_preset=\"default\" title_font=\"Montserrat|500|||||||\" title_font_size=\"50px\" title_line_height=\"1.4em\" content_font_size=\"22px\" content_line_height=\"1.8em\" subhead_font=\"||||\" background_enable_color=\"off\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_button_one=\"on\" button_one_text_size=\"16px\" button_one_bg_color=\"#6eba01\" button_one_border_width=\"2px\" button_one_border_color=\"#6eba01\" button_one_border_radius=\"0\" button_one_letter_spacing=\"2\" button_one_font=\"Montserrat|||on|\" button_one_use_icon=\"off\" custom_button_two=\"on\" button_two_text_size=\"16px\"..." --- # Welcome to our blog interact, ask, learn, teach [https://www.newperspectivestudio.co.za/Domain-Migration-SEO-Guide-2026-What-to-Know-Before-You-Move/](https://www.newperspectivestudio.co.za/Domain-Migration-SEO-Guide-2026-What-to-Know-Before-You-Move/) ## [Domain Migration SEO Guide 2026: What to Know Before You Move](https://www.newperspectivestudio.co.za/Domain-Migration-SEO-Guide-2026-What-to-Know-Before-You-Move/) A complete domain migration SEO guide for 2026 — covering risk assessment, redirect strategy, the penalty scenario, and what to monitor ... [read more](https://www.newperspectivestudio.co.za/Domain-Migration-SEO-Guide-2026-What-to-Know-Before-You-Move/) [https://www.newperspectivestudio.co.za/top-10-web-design-companies-south-africa/](https://www.newperspectivestudio.co.za/top-10-web-design-companies-south-africa/) ## [Top 10 Web Design Companies in South Africa | Best Agencies Ranked (2026)](https://www.newperspectivestudio.co.za/top-10-web-design-companies-south-africa/) A detailed guide ranking the top 10 web design companies in South Africa based on SEO architecture, technical performance, conversion strategy, industry recognition, and client reputation. Includes scoring methodology, comparison table, and expert insights to help businesses choose the right ... [read more](https://www.newperspectivestudio.co.za/top-10-web-design-companies-south-africa/) [https://www.newperspectivestudio.co.za/Audit-Us-First-The-Framework-We-Encourage-Clients-to-Use-Before-Hiring-Any-Digital-Agency-2/](https://www.newperspectivestudio.co.za/Audit-Us-First-The-Framework-We-Encourage-Clients-to-Use-Before-Hiring-Any-Digital-Agency-2/) ## [Audit Us First: The Framework We Encourage Clients to Use Before Hiring Any Digital Agency](https://www.newperspectivestudio.co.za/Audit-Us-First-The-Framework-We-Encourage-Clients-to-Use-Before-Hiring-Any-Digital-Agency-2/) At New Perspective Design, our work focuses on building WordPress websites and SEO strategies that withstand forensic inspection. This audit framework exists to help business owners distinguish between surface-level marketing and structural ... [read more](https://www.newperspectivestudio.co.za/Audit-Us-First-The-Framework-We-Encourage-Clients-to-Use-Before-Hiring-Any-Digital-Agency-2/) [https://www.newperspectivestudio.co.za/what-i-fix-first-in-wordpress-backends-basic-quick-fix-technical-audit-checklist-2026/](https://www.newperspectivestudio.co.za/what-i-fix-first-in-wordpress-backends-basic-quick-fix-technical-audit-checklist-2026/) ## [What I Fix First in WordPress Backends | Basic Quick Fix Technical Audit Checklist 2026](https://www.newperspectivestudio.co.za/what-i-fix-first-in-wordpress-backends-basic-quick-fix-technical-audit-checklist-2026/) A practical WordPress structural audit from a developer. Learn the 15 backend issues that affect security, SEO, speed and performance — and how to fix them ... [read more](https://www.newperspectivestudio.co.za/what-i-fix-first-in-wordpress-backends-basic-quick-fix-technical-audit-checklist-2026/) [https://www.newperspectivestudio.co.za/professional-logo-design-worth-it/](https://www.newperspectivestudio.co.za/professional-logo-design-worth-it/) ## [Is Professional Logo Design Worth It? | Logo Design, Branding & Business Growth](https://www.newperspectivestudio.co.za/professional-logo-design-worth-it/) Professional logo design is not about aesthetics alone. In this long-form article, a professional logo designer explains how logo design impacts branding, trust, customer decision-making, perceived value, and long-term business growth — and why cheap logo decisions often cost far more over ... [read more](https://www.newperspectivestudio.co.za/professional-logo-design-worth-it/) [https://www.newperspectivestudio.co.za/2025-techbehemoths-award-official-winner-new-perspective-studio/](https://www.newperspectivestudio.co.za/2025-techbehemoths-award-official-winner-new-perspective-studio/) ## [New Perspective Studio Wins Three TechBehemoths 2025 Awards — Back-to-Back National Recognition](https://www.newperspectivestudio.co.za/2025-techbehemoths-award-official-winner-new-perspective-studio/) Back-to-back TechBehemoths winner: New Perspective Studio recognised in 2025 for leading WordPress, ReactJS, and Web Design services across South ... [read more](https://www.newperspectivestudio.co.za/2025-techbehemoths-award-official-winner-new-perspective-studio/) [https://www.newperspectivestudio.co.za/New-Perspective-Studio-Nominated-for-the-TechBehemoths-2025-Awards-Recognised-for-WordPress,-ReactJS,-and-Web-Design-Excellence/](https://www.newperspectivestudio.co.za/New-Perspective-Studio-Nominated-for-the-TechBehemoths-2025-Awards-Recognised-for-WordPress,-ReactJS,-and-Web-Design-Excellence/) ## [New Perspective Studio Nominated for the TechBehemoths 2025 Awards — Recognised for WordPress, ReactJS, and Web Design Excellence](https://www.newperspectivestudio.co.za/New-Perspective-Studio-Nominated-for-the-TechBehemoths-2025-Awards-Recognised-for-WordPress,-ReactJS,-and-Web-Design-Excellence/) New Perspective Studio has been nominated for the TechBehemoths 2025 Awards in South Africa, recognised for excellence in WordPress, ReactJS, and Web ... [read more](https://www.newperspectivestudio.co.za/New-Perspective-Studio-Nominated-for-the-TechBehemoths-2025-Awards-Recognised-for-WordPress,-ReactJS,-and-Web-Design-Excellence/) [https://www.newperspectivestudio.co.za/10-Years,-10-Lessons-What-Ive-Learned-as-a-Web-Developer-at-New-Perspective-Design/](https://www.newperspectivestudio.co.za/10-Years,-10-Lessons-What-Ive-Learned-as-a-Web-Developer-at-New-Perspective-Design/) ## [10 Years, 10 Lessons: What I’ve Learned as a Web Developer at New Perspective Design](https://www.newperspectivestudio.co.za/10-Years,-10-Lessons-What-Ive-Learned-as-a-Web-Developer-at-New-Perspective-Design/) Over a decade of building websites, working with South African brands, and adapting to Google’s ever-changing algorithms — John Bright, Lead Developer at New Perspective Design, shares 10 real lessons learned from a decade in web design and digital ... [read more](https://www.newperspectivestudio.co.za/10-Years,-10-Lessons-What-Ive-Learned-as-a-Web-Developer-at-New-Perspective-Design/) [https://www.newperspectivestudio.co.za/new-perspective-studio-recognized-among-south-africas-top-web-design-companies-at-the-2024-techbehemoths-awards/](https://www.newperspectivestudio.co.za/new-perspective-studio-recognized-among-south-africas-top-web-design-companies-at-the-2024-techbehemoths-awards/) ## [New Perspective Studio Recognized Among South Africa’s Top Web Design Companies at the 2024 TechBehemoths Awards](https://www.newperspectivestudio.co.za/new-perspective-studio-recognized-among-south-africas-top-web-design-companies-at-the-2024-techbehemoths-awards/) A Milestone for South African Digital Excellence... [read more](https://www.newperspectivestudio.co.za/new-perspective-studio-recognized-among-south-africas-top-web-design-companies-at-the-2024-techbehemoths-awards/) [https://www.newperspectivestudio.co.za/why-ai-content-may-be-quietly-killing-your-seo/](https://www.newperspectivestudio.co.za/why-ai-content-may-be-quietly-killing-your-seo/) ## [Why AI Content May Be Quietly Killing Your SEO](https://www.newperspectivestudio.co.za/why-ai-content-may-be-quietly-killing-your-seo/) AI ruins your website SEO (and design) right from the start at the most critical point of communication — the website brief. The website brief is what we use to determine how your website should look, how the writing should be done. We take the confirmation of your target audience in, right down to the very ... [read more](https://www.newperspectivestudio.co.za/why-ai-content-may-be-quietly-killing-your-seo/) [https://www.newperspectivestudio.co.za/Easy-Mode-is-Ending-The-Consequences-of-AI-Generated-Websites-and-DIY-Builders/](https://www.newperspectivestudio.co.za/Easy-Mode-is-Ending-The-Consequences-of-AI-Generated-Websites-and-DIY-Builders/) ## [Easy Mode is Ending: The Consequences of AI-Generated Websites and DIY Builders](https://www.newperspectivestudio.co.za/Easy-Mode-is-Ending-The-Consequences-of-AI-Generated-Websites-and-DIY-Builders/) AI Is a Mirror, Not a Miracle “It can amplify laziness or brilliance — it all depends on the user.” AI is amazing. It reminds me of when we first got social media. Can you imagine? A network where you could connect with anybody in the world at any ... [read more](https://www.newperspectivestudio.co.za/Easy-Mode-is-Ending-The-Consequences-of-AI-Generated-Websites-and-DIY-Builders/) [https://www.newperspectivestudio.co.za/Were-Optimizing-for-the-System-Thats-Killing-Us/](https://www.newperspectivestudio.co.za/Were-Optimizing-for-the-System-Thats-Killing-Us/) ## [We’re Optimizing for the System That’s Killing Us](https://www.newperspectivestudio.co.za/Were-Optimizing-for-the-System-Thats-Killing-Us/) When ChatGPT and other AI models came along and people started searching the web with them, Google went into crisis mode. They knew there was — and still is — an existential threat to their search ... [read more](https://www.newperspectivestudio.co.za/Were-Optimizing-for-the-System-Thats-Killing-Us/) [https://www.newperspectivestudio.co.za/Wix-vs-WordPress---Which-one-should-you-use/](https://www.newperspectivestudio.co.za/Wix-vs-WordPress---Which-one-should-you-use/) ## [Wix vs WordPress – Which one should you use?](https://www.newperspectivestudio.co.za/Wix-vs-WordPress---Which-one-should-you-use/) Wix vs WordPress: A complete guide: If you’ve ever tried building a site on Wix, chances are you were lured in by one of their high-budget ads — you know, the ones with slow-motion explosions and celebrity cameos telling you how “easy” it is to build a stunning website in five minutes. Fast, fun, ... [read more](https://www.newperspectivestudio.co.za/Wix-vs-WordPress---Which-one-should-you-use/) [https://www.newperspectivestudio.co.za/8-Website-Navigation-Examples-That-Drive-Conversions/](https://www.newperspectivestudio.co.za/8-Website-Navigation-Examples-That-Drive-Conversions/) ## [8 Website Navigation Examples That Drive Conversions](https://www.newperspectivestudio.co.za/8-Website-Navigation-Examples-That-Drive-Conversions/) Website navigation isn’t just about helping people find their way—it’s about guiding them toward the actions that matter. Whether that’s making a purchase, signing up, or getting in touch, your navigation should work with your business goals, not against ... [read more](https://www.newperspectivestudio.co.za/8-Website-Navigation-Examples-That-Drive-Conversions/) [https://www.newperspectivestudio.co.za/why-ux-seo-go-hand-in-hand-for-online-success/](https://www.newperspectivestudio.co.za/why-ux-seo-go-hand-in-hand-for-online-success/) ## [Why UX & SEO Go Hand in Hand for Online Success](https://www.newperspectivestudio.co.za/why-ux-seo-go-hand-in-hand-for-online-success/) Explore why UX and SEO should be considered two sides of the same coin and how their integration creates a powerful foundation for digital ... [read more](https://www.newperspectivestudio.co.za/why-ux-seo-go-hand-in-hand-for-online-success/) [https://www.newperspectivestudio.co.za/the-impact-of-having-a-business-website-a-survey-conducted-by-new-perspective-design-in-south-africa-case-study-2024/](https://www.newperspectivestudio.co.za/the-impact-of-having-a-business-website-a-survey-conducted-by-new-perspective-design-in-south-africa-case-study-2024/) ## [The Impact of Having a Business Website: A Survey Conducted by New Perspective Design in South Africa [Case Study 2025]](https://www.newperspectivestudio.co.za/the-impact-of-having-a-business-website-a-survey-conducted-by-new-perspective-design-in-south-africa-case-study-2024/) New Perspective Design surveyed 1,000 business owners across South Africa to uncover why having a website is crucial for modern businesses. Explore the top motivations, key takeaways, and how a website can boost your business growth, credibility, and customer ... [read more](https://www.newperspectivestudio.co.za/the-impact-of-having-a-business-website-a-survey-conducted-by-new-perspective-design-in-south-africa-case-study-2024/) [https://www.newperspectivestudio.co.za/Google-Business-Profile-guide/](https://www.newperspectivestudio.co.za/Google-Business-Profile-guide/) ## [What is a Google Business Profile? How to Set one Up](https://www.newperspectivestudio.co.za/Google-Business-Profile-guide/) What is a... [read more](https://www.newperspectivestudio.co.za/Google-Business-Profile-guide/) [https://www.newperspectivestudio.co.za/Essential-SEO-Tips-for-Small-Businesses-Boost-Your-Online-Presence/](https://www.newperspectivestudio.co.za/Essential-SEO-Tips-for-Small-Businesses-Boost-Your-Online-Presence/) ## [Essential SEO Tips for Small Businesses: Boost Your Online Presence](https://www.newperspectivestudio.co.za/Essential-SEO-Tips-for-Small-Businesses-Boost-Your-Online-Presence/) Unlock the power of small business SEO! Discover essential tips for effective search engine optimization to boost your ranking, online visibility, and ... [read more](https://www.newperspectivestudio.co.za/Essential-SEO-Tips-for-Small-Businesses-Boost-Your-Online-Presence/) [https://www.newperspectivestudio.co.za/What-is-a-content-management-system/](https://www.newperspectivestudio.co.za/What-is-a-content-management-system/) ## [What is a content management system (CMS) and how does it work?](https://www.newperspectivestudio.co.za/What-is-a-content-management-system/) What is a content management system (CMS) and how does it work? A Content Management System (CMS) is a software platform that enables users to create, manage, and modify content on a website without requiring specialized technical knowledge. CMS platforms simplify the process of managing digital content by ... [read more](https://www.newperspectivestudio.co.za/What-is-a-content-management-system/) [https://www.newperspectivestudio.co.za/benefits-of-social-media-integration-how-to-integrate-your-website/](https://www.newperspectivestudio.co.za/benefits-of-social-media-integration-how-to-integrate-your-website/) ## [Benefits of Social Media Integration – How To Integrate Your Website](https://www.newperspectivestudio.co.za/benefits-of-social-media-integration-how-to-integrate-your-website/) Discover the benefits of social media integration... a comprehensive guide to equip you with all the essential knowledge on social media ... [read more](https://www.newperspectivestudio.co.za/benefits-of-social-media-integration-how-to-integrate-your-website/) [https://www.newperspectivestudio.co.za/The-Pros-and-Cons-of-Using-an-AI-Website-Builder-to-Build-Your-Website/](https://www.newperspectivestudio.co.za/The-Pros-and-Cons-of-Using-an-AI-Website-Builder-to-Build-Your-Website/) ## [The Pros and Cons of Using an AI Website Builder to Build Your Website](https://www.newperspectivestudio.co.za/The-Pros-and-Cons-of-Using-an-AI-Website-Builder-to-Build-Your-Website/) With the recent influx of AI tools many are turning to AI website builders for fast and cost-effective solutions to creating an online presence. But is it the right choice for you? In this article, we explore the pros and cons of using an AI website builder to build your website and address key questions, such ... 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Exploring the Future of Web Development](https://www.newperspectivestudio.co.za/Are-Websites-Becoming-Obsolete/) Are Websites Becoming Obsolete? One common question in our industry, especially with businesses and people looking into creating a website, is it worth it?. How long will websites still be around for? Is it worth investing in a website in the long term? These are valid concerns and in this article, we will ... [read more](https://www.newperspectivestudio.co.za/Are-Websites-Becoming-Obsolete/) [https://www.newperspectivestudio.co.za/domain-price-increase-for-za-registrations-effective-1-october-2024/](https://www.newperspectivestudio.co.za/domain-price-increase-for-za-registrations-effective-1-october-2024/) ## [Domain Price Increase for .za Registrations Effective 1 October 2024](https://www.newperspectivestudio.co.za/domain-price-increase-for-za-registrations-effective-1-october-2024/) The .ZA Domain Name Authority has announced a 5.23% price adjustment on .za domain registrations & renewals effective 1 October ... 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[read more](https://www.newperspectivestudio.co.za/the-top-web-design-trends-for-2024-revolutionary-design-trends/) [https://www.newperspectivestudio.co.za/the-cons-of-using-shopify-for-your-e-commerce-store-a-web-agencies-review/](https://www.newperspectivestudio.co.za/the-cons-of-using-shopify-for-your-e-commerce-store-a-web-agencies-review/) ## [The Cons of Using Shopify for Your E-commerce Store: A Web Agencies Review](https://www.newperspectivestudio.co.za/the-cons-of-using-shopify-for-your-e-commerce-store-a-web-agencies-review/) Discover the drawbacks of using Shopify as your e-commerce platform. Make an informed decision for your online store's ... [read more](https://www.newperspectivestudio.co.za/the-cons-of-using-shopify-for-your-e-commerce-store-a-web-agencies-review/) [« Older Entries](https://www.newperspectivestudio.co.za/wp/page/2/?et_blog) ## What separates us and how we turned from a freelancer to a successful [web and graphic design agency](https://www.newperspectivestudio.co.za/) . [Web design](https://en.wikipedia.org/wiki/Web_design) has become, as the internet a very impersonal thing. Relations with clients are held over emails and phone calls. Briefs are exchanged without the web designer or agency ever getting to know the client or their business. This to me is a fundamental flaw. How can you create a website or market something for somebody you barely know. A email is hardly enough information to convey a business strategy , personal taste and all the things we need to know to create a successful professional website. The human touch on this is meeting up with the client , sitting in front of a computer and discussing market trends , other websites , what they like and dont like and what seems to be working and not. Developing a plan to better on that. See what [East london](https://en.wikipedia.org/wiki/East_London,_Eastern_Cape) freelancers dont realise is this : if your clients online business is not doing well, then you are not getting good advertising. For that reason its in the best interest of the web developer to assist the webmaster or client in every way he can to help them make a successful website. # Voice of the company. Through blogs, community projects and advertising New Perspective strives to keep the voice of the designers at the forefront of the brand. It is after all they who create it. Communication on a professional and friendly level is of utmost importance. We frequently send follow up emails on ex [website design](https://www.newperspectivestudio.co.za/) purchases , we check up on our created domains and keep an eye on how things are going. Our follow up emails include information on new marketing strategies or a problem we have detected with your website or domain. Like I said before your success is our success. As standard policy we install google analytics on all of our clients websites for this very reason. To monitor user and usage metrics. The data would immediately indicate why your website has a high bounce rate. Why you aren’t converting clients and so forth. I am to this day still in touch with my very first web design client. A Man named Chris needing a full brand development for his engineering firm. > We do not sell a product , we sell a web service. # The Research behind Graphic Design. [Graphic design](https://en.wikipedia.org/wiki/Graphic_design) may be seen as a easier task than web design. I can tell you now however that it is not so. When we design a logo, brochure or any other branding and [digital marketing material,](https://en.wikipedia.org/wiki/East_London,_Eastern_Cape) we do in-depth research into the industry, your current business strategy, online trends in the graphic design industry. **We make use of your in-depth knowledge of your niche and pair it with our knowledge of multimedia marketing and combine it.** To create something new and unique in today’s business world is a thrilling yet challenging task. When our [graphic designers](https://www.newperspectivestudio.co.za/Logo-and-brand-design-east-london.html) are working on a project we often combine multiple inputs from web developers, ex clients other designers, sometimes even online chat forums. **Ensuring Ideas are always fresh.** This is to ensure that we provide you with a **design solution that is truly unique yet still effective in its purpose**. We use a combination of old and new software such as adobe illustrator, Corel Draw , after effects and many more. We use the best of the old technologies and the best of the new to give you the best design. Experience also guides us in knowing about consumers and their response to colour theory within branding. Visual techniques to draw the eye to the required sections of a design. For us its all about being the best and out of the box thinking and design. Our policy also allows for adaptation on graphic design elements, nobody gets it right first time every time. Sometimes you have to fix a wheel other times you have to reinvent it. My point is we will find the perfect advertisement, logo or website for your business and target market. **You will find that every design we create is listed on our website and for one very simple reason : We take pride in everything we do.** We have a silent moto running around the agency and it goes like this. > Every piece is a [portfolio](https://www.newperspectivestudio.co.za/Graphic%20and%20web%20design%20company%20portfolio.html) > piece. **If you start a project as a graphic designer not believing its going to be one of your best pieces, you not going to do a good job. Point.** ## Welcome to real Web and graphic design, East London. Ambition is what drove us to create this agency and while we may seem arrogant we assure you we are only proud of what we have, and are still to achieve. Ask yourself this do you want a confident marketing team, web developer or graphic designer working with your business, or a team that is content is being mediocre. **We believe in being proactive and we believe in being the best.** Our clients are all watched over, and inter connected an advantage of being with us : Is access to other businesses and services that may enhance your own network. Here to hoping you become a part of our business community. New Perspective Design.