Company events are of the best ideas for creating brand identity and awareness. More importantly meeting your potential clients. Crack out the the branded sharkfin banners, business cards, letterheads and signage you had designed so long ago, we are going offline with this one.

With this branding strategy logistics are key. You want to be situated in close proximity to your target audience. You can work with schools, churches and other local influencers to obtain reach a even bigger audience.

The events will provide an opportunity to interact positively with your target audience and this will promote business name and create a brand presence whilst allowing you to showcase your products or services.

Its a win win.

Ever heard of the term apple fan boy? That my friend is brand building success.  Its not exactly small business branding but it should be what you are aiming for.

People who are so in love with a brand and what it represents to them on a personal level that negative business occurrences against the brand are dulled and tossed aside as if they were myths.

I am going to point to apple users again. Everything about apples brand story, from the logo, web design to their general press statements screams social status . They make their clients feel of a higher social status just for using their products and they do a very good job at it. They know people care what other people think and they use it perfectly.

Small businesses should look to build relationships with their target audience instead of once of sales. Clients who fall in love with your brand are much more likely to come back to your product or service, and much more likely to spend more for it because they have been convinced it’s a better service or product.

Social Media campaigns are the most common and powerful promotion and brand awareness methods. You can almost effortlessly spread your marketing material among the perfect target audience. Branding companies and consultants make small fortunes in designing packaged content such as videos, digital ads that get used by radio and televisions stations, social media.
Flyers, posters, and business cards get used on busy streets and accompany that newspaper or magazine you just bought in the form of a brochure or advertising.

Contest are a great way to spread a brands name. By sponsoring sporting events that get all the above mentioned media coverage. Even having your own sports day, online competition or letting uses choose or vote on a product or service and interact with your business.

For small business owners its valuable for more than just that, you are also getting input from clients on what they want from your brand ans so you build your brand accordingly.