--- title: "Case Study: Transforming The Original Novelty Sweets’ Online Presence" description: "Client Overview: The Original Novelty Sweets, a Cape Town-based confectionery wholesaler with an incredible history, is a trusted name for nostalgic treats loved by generations. However, their website's poor performance was holding them back from leveraging digital marketing to grow their brand. They turned to us to address these challenges and create a solid foundation for their online growth." url: https://www.newperspectivestudio.co.za/Original-Novelty-Sweets-Online-Presence/ date: Last updated Jun 14, 2026 modified: 2024-12-19 author: "New Perspective Design" image: https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/Orional-Novelty-Sweets.jpg categories: ["Case Studies"] type: post lang: en --- # Case Study: Transforming The Original Novelty Sweets’ Online Presence Website Design in Johannesburg, Pretoria, and East London: What Ten Years of Working Across All Three Markets Actually Taught Us ## Case Study: Transforming The Original Novelty Sweets’ Online Presence **Client Overview:** The Original Novelty Sweets, a Cape Town-based confectionery wholesaler with an incredible history, is a trusted name for nostalgic treats loved by generations. However, their website’s poor performance was holding them back from leveraging digital marketing to grow their brand. They turned to us to address these challenges and create a solid foundation for their online growth. **The Challenge:** - A slow, cumbersome website that caused high bounce rates, especially for mobile users. - Hosting issues that severely impacted website performance and user experience. - Lack of streamlined functionality for wholesalers and retail customers, including pricing and shipping modules. - Building trust and brand awareness in a competitive market. - Limited engagement and visibility on social media platforms like Facebook and TikTok. --- **Our Approach:** 1. Website Optimization and Hosting Migration: Conducted a detailed analysis and identified hosting as the primary bottleneck. 2. Migrated the website to our specialized hosting package designed for resource-intensive e-commerce stores. 3. Optimized website speed to significantly improve performance for desktop and mobile users. 4. E-commerce Enhancements: Implemented custom shipping modules tailored to the client’s logistics needs. 5. Added separate logins for wholesale and retail customers, with dynamic pricing to accommodate both audiences. 6. Streamlined the checkout process to address bottlenecks and improve conversions. 7. Social Media Strategy: Launched a targeted competition on Facebook and TikTok to re-engage customers and boost brand awareness. 8. Focused on user-generated content, encouraging followers to share their favorite products and experiences. 9. Grew their TikTok following by showcasing fun, snack-related content that resonated with a younger audience. 10. Resulted in an impressive 77 Google reviews, which were displayed on the website using the Google Places API to build trust. 11. Trust-Building Campaign: Leveraged the reviews and social media engagement to create a narrative of reliability and quality, enhancing the brand’s reputation. [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/AAd.jpg)](https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/AAd.jpg) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/Traffs.png)](https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/Traffs.png) **The Results:** - **Increased Organic Traffic:** The website now attracts **433 monthly visits**, reflecting a **59.78% growth** in non-branded organic traffic. - **Higher Keyword Rankings:** The site ranks for **51 keywords**, with notable improvements in top-10 positions for high-value search terms. - **Improved Trust:** With **77 Google reviews** prominently integrated into the website, the brand has gained significant credibility. - **Social Media Success:** Facebook competition posts reached thousands of users, leading to increased engagement and website visits. - TikTok campaigns grew brand visibility among younger audiences, further diversifying their customer base. - **Streamlined Operations:** The new functionalities for wholesale and retail customers have simplified processes and improved the user experience. - **Enhanced Brand Image:** The faster, more functional website and successful social campaigns positioned The Original Novelty Sweets as a modern yet trustworthy Cape Town institution. [![](https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/x4.png)](https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/x4.png) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/ssv.png)](https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/ssv.png) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/sscv.png)](https://www.newperspectivestudio.co.za/wp-content/uploads/2024/12/sscv.png) ****This case study highlights how a strategic blend of technical improvements, customer-focused e-commerce functionality, and creative social media marketing can transform a historic brand into a modern success story. If you are in need of a expert marketing and[ web design team in cape town](https://www.newperspectivestudio.co.za/website-design-company-Cape-Town/) contact us. !(https://www.newperspectivestudio.co.za/wp-content/uploads/2022/05/New-Perspective-Design-Author-Icon.jpg) #### Written By: - (https://web.facebook.com/NewPerspectiveDesign) - (https://twitter.com/NewPers58721759) - (https://www.linkedin.com/company/new-perspective-studio) - (https://www.youtube.com/channel/UCG4_s0T1RQc118uX7i6zA0Q) - (https://www.instagram.com/new_perspective_design/) - (https://za.pinterest.com/newperspectivedesign) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/05/ehad-website-redesign-full-by-new-perpsecitve-design-400x250.jpg)](https://www.newperspectivestudio.co.za/ehad-fuel-equipment-case-study/) ## (https://www.newperspectivestudio.co.za/ehad-fuel-equipment-case-study/) How New Perspective Studio rebuilt EHAD Fuel Equipment as a headless WordPress and Next.js ecommerce site with custom shipping, wholesale logins, and built-in … (https://www.newperspectivestudio.co.za/ehad-fuel-equipment-case-study/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/02/Young-Boy-Bev-Website-design-by-New-Perspective-Design-400x250.jpg)](https://www.newperspectivestudio.co.za/case-study-tre-young-boys-beverages-wordpress-web-design-johannesburg/) ## (https://www.newperspectivestudio.co.za/case-study-tre-young-boys-beverages-wordpress-web-design-johannesburg/) A deep-dive case study on how New Perspective Design engineered a scalable multi-brand WordPress website for Young Boys Beverages in Johannesburg — balancing heavy graphic design, multiple font systems, technical SEO, UX, and performance-first … (https://www.newperspectivestudio.co.za/case-study-tre-young-boys-beverages-wordpress-web-design-johannesburg/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/01/website-development-for-Jacass-in-Johannesburg-400x250.jpg)](https://www.newperspectivestudio.co.za/jacass-member-only-ticketing-system-johannesburg/) ## (https://www.newperspectivestudio.co.za/jacass-member-only-ticketing-system-johannesburg/) How New Perspective Design engineered a secure member-only ticketing system for JACASS in Johannesburg with domain restrictions, Paystack integration, encrypted verification and QR PDF … (https://www.newperspectivestudio.co.za/jacass-member-only-ticketing-system-johannesburg/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/01/Tre-For-Africa-website-case-study-400x250.jpg)](https://www.newperspectivestudio.co.za/case-study-tre-for-africa-wordpress-membership-platform/) ## (https://www.newperspectivestudio.co.za/case-study-tre-for-africa-wordpress-membership-platform/) A deep-dive into how we built a custom WordPress membership, search, and events platform for TRE for Africa using server-side architecture and … (https://www.newperspectivestudio.co.za/case-study-tre-for-africa-wordpress-membership-platform/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/01/Wysnuese-website-redesign-400x250.jpg)](https://www.newperspectivestudio.co.za/wysnuesie-kleuterskool-franchise-website-design-seo/) ## (https://www.newperspectivestudio.co.za/wysnuesie-kleuterskool-franchise-website-design-seo/) WordPress website and SEO case study for Wysnuesie Kleuterskool, a preschool franchise in Pretoria and Johannesburg, showing measurable organic traffic … (https://www.newperspectivestudio.co.za/wysnuesie-kleuterskool-franchise-website-design-seo/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/12/Johannesburg-dr-hr-schneider-website-redesign-400x250.jpg)](https://www.newperspectivestudio.co.za/case-study-dr-hr-schneider-website-redesign/) ## (https://www.newperspectivestudio.co.za/case-study-dr-hr-schneider-website-redesign/) See how New Perspective Design rebuilt Dr HR Schneider’s website from Wix to WordPress, improving site structure, usability, and SEO — resulting in a 300% increase in organic traffic and major ranking gains in … (https://www.newperspectivestudio.co.za/case-study-dr-hr-schneider-website-redesign/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/11/Buzz-move-website-deisgn-and-marketing-400x250.jpg)](https://www.newperspectivestudio.co.za/buzzmove-website-marketing-case-study/) ## (https://www.newperspectivestudio.co.za/buzzmove-website-marketing-case-study/) Discover how New Perspective Design re-engineered Buzz Movers’ Google Ads, landing pages and Zoho CRM integration to drive over 1,600 monthly … (https://www.newperspectivestudio.co.za/buzzmove-website-marketing-case-study/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/11/Al-NUrah-Website-Design-400x250.png)](https://www.newperspectivestudio.co.za/al-nurah-website-case-study/) ## (https://www.newperspectivestudio.co.za/al-nurah-website-case-study/) The Al Nurah Qur’an Academy platform is one of the most technically specialised systems we’ve engineered at New Perspective Design. Rather than relying on a pre-built LMS, we architected a custom scheduling and mentoring engine from the ground up — including timezone-normalised weekly class logic, … (https://www.newperspectivestudio.co.za/al-nurah-website-case-study/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/10/baroka-website-design-2345-400x250.jpg)](https://www.newperspectivestudio.co.za/baroka-funerals-website-case-study/) ## (https://www.newperspectivestudio.co.za/baroka-funerals-website-case-study/) When Baroka Funerals, a trusted national funeral brand based in Johannesburg, approached New Perspective Design, their goal was clear — to create a website that matched the strength of their brand and simplified how South Africans engage with their services online. See how we made their conversions rose by … (https://www.newperspectivestudio.co.za/baroka-funerals-website-case-study/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/09/Powerplay-website-case-study-400x250.png)](https://www.newperspectivestudio.co.za/elevating-a-global-yacht-brand-with-design-and-seo/) ## (https://www.newperspectivestudio.co.za/elevating-a-global-yacht-brand-with-design-and-seo/) Yet despite their world-class product, their digital presence wasn’t doing them justice. Their website felt dated, their online visibility lagged behind competitors, and potential customers searching for them often had to dig through irrelevant results before finding … (https://www.newperspectivestudio.co.za/elevating-a-global-yacht-brand-with-design-and-seo/) [« Older Entries](https://www.newperspectivestudio.co.za/Original-Novelty-Sweets-Online-Presence.md/page/2/?et_blog)