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A memorable brand needs to be designed, developed and nurtured. Brand reputation is built over time. Effective brand communications builds your brand's image with your consumers. Brand communication occurs every time a client or prospect interacts with your brand. Brand communication is effected across a variety of channels : when customers see your brand (logo),view your product , view brand content (social media, advertising, reviews). Every brand should ensure consistency across all communication channels within their brand identity.

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Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name. It is based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name. A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands. A ‘strong visual communication branding system’ can make a small company seem more powerful or demonstrate a large company’s strength.

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They say products are made by companies and brands are made by customers. Your local Online market is crucial for business success. So, customers expect more when buying brand over a generic product. We can however influence the perception of the brand image with positive and unique communication tools such as advertising, packaging, website and social media content and design etc. These messages should assist the customer to easily differentiate the brand from competitor offerings adding brand value.

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