--- title: "Case Study: Lathi Tha Eyecare — From Outdated to Outstanding" description: "See how New Perspective Design helped Lathi Tha Eyecare grow traffic 124% with a fast, mobile-friendly, SEO-optimized website built in South Africa." url: https://www.newperspectivestudio.co.za/Case-Study-Lathi-Tha-Eyecare-From-Outdated-to-Outstanding/ date: Last updated Jun 14, 2026 modified: 2025-07-20 author: "New Perspective Design" image: https://www.newperspectivestudio.co.za/wp-content/uploads/2025/07/Lathi-Tha-website-redesign.png categories: ["Case Studies"] type: post lang: en --- # Case Study: Lathi Tha Eyecare — From Outdated to Outstanding Website Design in Johannesburg, Pretoria, and East London: What Ten Years of Working Across All Three Markets Actually Taught Us ## Case Study: Lathi Tha Eyecare — From Outdated to Outstanding ### ### Client Overview **Client:** Lathi Tha Eyecare **Industry:** Optometry & Retail **Agency:** New Perspective Design **Services Provided:** Website Redesign, SEO Integration, Hosting Migration, Social Media Management **Relationship Duration:** Ongoing partnership for over 5 years   ### **Background** (https://www.lathitha.co.za/) is a growing optometry brand serving communities in Mthatha, Sterkspruit, Sutterheim, and East London. With an in-store experience known for quality service, modern testing equipment, and patient care — their online presence, however, was not doing their brand justice. Having worked with Lathi Tha for over five years, we at New Perspective Design were familiar with the vision behind the brand. But when it came time to rebuild their digital identity, we pushed further — not just visually, but strategically with our [12 core principles of driving more traffic to websites](https://www.newperspectivestudio.co.za/how-to-drive-traffic-to-your-website-in-south-africa-a-comprehensive-guide/). A new site wasn’t enough. What they needed was an online experience built to rank, load fast, convert, and scale. !(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/07/Lathi-Tha-website-redesign.png) ### **The Problem** - Their previous website was visually outdated and **slow to load**, especially on mobile, they needed a (https://www.newperspectivestudio.co.za/web-design-in-east-london.html). - **Hosting was unreliable**, impacting both user experience and Google’s performance assessments. - There was **no clear content strategy** aligned with Google’s EEAT (Experience, Expertise, Authority, Trust) principles. - **Product navigation** was underdeveloped, with limited filtering and structure. - The mobile experience was clunky — **far from user-friendly**. - **Social media campaigns lacked consistency** and missed key seasonal opportunities. ### **Our Solution** #### **1. Website Redesign: Built for Speed, Usability, and SEO** We designed a sleek, mobile-first website that did more than just “look better.” Every layout decision was tied to conversion flow, accessibility, and performance. This included: - Category-split shopping experience (Prescription Glasses, Sunglasses, Contact Lenses) - Filters by **brand and product type** - Product grids built for clarity and fast browsing - Integrated blog content around common eye conditions and FAQs, optimized for organic search - Native video integration for richer UX - Bold, high-contrast design elements that align with the Lathi Tha brand palette and convey trust > “Design isn’t just what you see. It’s how the site performs. It’s how fast it loads, how content flows, and how Google reads it. SEO and UX are part of the design — whether a client asks for them explicitly or not.”— Juan Preuyt, Founder of New Perspective Design !(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/07/New-Simple-Front-page-Design.png) #### **2. Hosting Migration** We moved Lathi Tha’s site to our high-performance hosting stack. As a result, Core Web Vitals went from borderline to near-perfect: - **LCP (Largest Contentful Paint): 0.20s** - **CLS (Cumulative Layout Shift): 0.01** - **INP (Interaction to Next Paint): 8ms** These aren’t just “good” — they’re the kind of numbers that beat 90% of sites in their niche. !(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/07/LCP-Website-hosting.png) #### **3. Strategic Content & EEAT Alignment** Even without a dedicated SEO retainer in place at the start, we rewrote their core site content to reflect: - Medical authority (aligned with optometric services) - Local relevance (targeting East London and other towns) - Clarity, simplicity, and expertise in blog and service copy This wasn’t a bolt-on. It was baked into the design from day one — because that’s how long-term SEO should be done. !(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/07/Lathi-3.png) !(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/07/lathi-2.png) !(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/07/lathi-post-1.png) #### **4. Social Media That Actually Connects** Over the years, we’ve run multiple (https://www.newperspectivestudio.co.za/wp/social-media-management-services-facebook-2/) for Lathi Tha, with a clear focus on engagement and seasonal relevance: - The **GUESS Frame & Shirt Deal** exploded with **190+ likes and 114 shares** - Our **Frame Style Vote** campaign (Square vs. Aviator vs. Cat Eye, etc.) drew in **92 comments**, making it one of their most interactive posts - Our **Spring Clearance Sale** featuring international brands like Nike, Jimmy Choo, and Oakley was both visually bold and shareable — drawing over **180 reactions** and **80 shares** This isn’t just “content posting.” It’s brand momentum, made measurable. ### **The Results (Comparing Year on Year)** | Metric | Same Period Last Year | Last 3 Months | Change | | --- | --- | --- | --- | | **Clicks** | 527 | 1,180 | **+124%** | | **Impressions** | 36,200 | 195,000 | **+438%** | | **Avg. Position** | 5.8 | 12.0 | ↑ Improved | These gains were not accidental. They’re the compound effect of faster load times, EEAT-focused structure, technical SEO best practices, and a user-first experience. ### **Client Feedback** > “We’ve worked with New Perspective Design for years — and every time they’ve helped us grow. Our customers love the site, our campaigns are getting shared more than ever, and people now find us online who never knew we existed before. The upgrade has had real impact.”— Sibiso Tabatha, CEO of Lathi Tha Eyecare !(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/07/Lathi-Traffic-INcrease-from-digital-marketing.png) ### **Final Thoughts** Most web agencies are happy to sell you something pretty. We’re not. We build websites that rank, convert, and perform under pressure — because that’s what today’s market demands. Lathi Tha Eyecare’s digital growth is a reflection of what happens when good design meets a long-term (https://www.newperspectivestudio.co.za/wp/search-engine-optimisation/) strategy. This is what we mean by building with **purpose**. !(https://www.newperspectivestudio.co.za/wp-content/uploads/2022/05/New-Perspective-Design-Author-Icon.jpg) #### Written By: - (https://web.facebook.com/NewPerspectiveDesign) - (https://twitter.com/NewPers58721759) - (https://www.linkedin.com/company/new-perspective-studio) - (https://www.youtube.com/channel/UCG4_s0T1RQc118uX7i6zA0Q) - (https://www.instagram.com/new_perspective_design/) - (https://za.pinterest.com/newperspectivedesign) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/05/ehad-website-redesign-full-by-new-perpsecitve-design-400x250.jpg)](https://www.newperspectivestudio.co.za/ehad-fuel-equipment-case-study/) ## (https://www.newperspectivestudio.co.za/ehad-fuel-equipment-case-study/) How New Perspective Studio rebuilt EHAD Fuel Equipment as a headless WordPress and Next.js ecommerce site with custom shipping, wholesale logins, and built-in … (https://www.newperspectivestudio.co.za/ehad-fuel-equipment-case-study/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/02/Young-Boy-Bev-Website-design-by-New-Perspective-Design-400x250.jpg)](https://www.newperspectivestudio.co.za/case-study-tre-young-boys-beverages-wordpress-web-design-johannesburg/) ## (https://www.newperspectivestudio.co.za/case-study-tre-young-boys-beverages-wordpress-web-design-johannesburg/) A deep-dive case study on how New Perspective Design engineered a scalable multi-brand WordPress website for Young Boys Beverages in Johannesburg — balancing heavy graphic design, multiple font systems, technical SEO, UX, and performance-first … (https://www.newperspectivestudio.co.za/case-study-tre-young-boys-beverages-wordpress-web-design-johannesburg/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/01/website-development-for-Jacass-in-Johannesburg-400x250.jpg)](https://www.newperspectivestudio.co.za/jacass-member-only-ticketing-system-johannesburg/) ## (https://www.newperspectivestudio.co.za/jacass-member-only-ticketing-system-johannesburg/) How New Perspective Design engineered a secure member-only ticketing system for JACASS in Johannesburg with domain restrictions, Paystack integration, encrypted verification and QR PDF … (https://www.newperspectivestudio.co.za/jacass-member-only-ticketing-system-johannesburg/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/01/Tre-For-Africa-website-case-study-400x250.jpg)](https://www.newperspectivestudio.co.za/case-study-tre-for-africa-wordpress-membership-platform/) ## (https://www.newperspectivestudio.co.za/case-study-tre-for-africa-wordpress-membership-platform/) A deep-dive into how we built a custom WordPress membership, search, and events platform for TRE for Africa using server-side architecture and … (https://www.newperspectivestudio.co.za/case-study-tre-for-africa-wordpress-membership-platform/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2026/01/Wysnuese-website-redesign-400x250.jpg)](https://www.newperspectivestudio.co.za/wysnuesie-kleuterskool-franchise-website-design-seo/) ## (https://www.newperspectivestudio.co.za/wysnuesie-kleuterskool-franchise-website-design-seo/) WordPress website and SEO case study for Wysnuesie Kleuterskool, a preschool franchise in Pretoria and Johannesburg, showing measurable organic traffic … (https://www.newperspectivestudio.co.za/wysnuesie-kleuterskool-franchise-website-design-seo/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/12/Johannesburg-dr-hr-schneider-website-redesign-400x250.jpg)](https://www.newperspectivestudio.co.za/case-study-dr-hr-schneider-website-redesign/) ## (https://www.newperspectivestudio.co.za/case-study-dr-hr-schneider-website-redesign/) See how New Perspective Design rebuilt Dr HR Schneider’s website from Wix to WordPress, improving site structure, usability, and SEO — resulting in a 300% increase in organic traffic and major ranking gains in … (https://www.newperspectivestudio.co.za/case-study-dr-hr-schneider-website-redesign/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/11/Buzz-move-website-deisgn-and-marketing-400x250.jpg)](https://www.newperspectivestudio.co.za/buzzmove-website-marketing-case-study/) ## (https://www.newperspectivestudio.co.za/buzzmove-website-marketing-case-study/) Discover how New Perspective Design re-engineered Buzz Movers’ Google Ads, landing pages and Zoho CRM integration to drive over 1,600 monthly … (https://www.newperspectivestudio.co.za/buzzmove-website-marketing-case-study/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/11/Al-NUrah-Website-Design-400x250.png)](https://www.newperspectivestudio.co.za/al-nurah-website-case-study/) ## (https://www.newperspectivestudio.co.za/al-nurah-website-case-study/) The Al Nurah Qur’an Academy platform is one of the most technically specialised systems we’ve engineered at New Perspective Design. Rather than relying on a pre-built LMS, we architected a custom scheduling and mentoring engine from the ground up — including timezone-normalised weekly class logic, … (https://www.newperspectivestudio.co.za/al-nurah-website-case-study/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/10/baroka-website-design-2345-400x250.jpg)](https://www.newperspectivestudio.co.za/baroka-funerals-website-case-study/) ## (https://www.newperspectivestudio.co.za/baroka-funerals-website-case-study/) When Baroka Funerals, a trusted national funeral brand based in Johannesburg, approached New Perspective Design, their goal was clear — to create a website that matched the strength of their brand and simplified how South Africans engage with their services online. See how we made their conversions rose by … (https://www.newperspectivestudio.co.za/baroka-funerals-website-case-study/) [!(https://www.newperspectivestudio.co.za/wp-content/uploads/2025/09/Powerplay-website-case-study-400x250.png)](https://www.newperspectivestudio.co.za/elevating-a-global-yacht-brand-with-design-and-seo/) ## (https://www.newperspectivestudio.co.za/elevating-a-global-yacht-brand-with-design-and-seo/) Yet despite their world-class product, their digital presence wasn’t doing them justice. Their website felt dated, their online visibility lagged behind competitors, and potential customers searching for them often had to dig through irrelevant results before finding … (https://www.newperspectivestudio.co.za/elevating-a-global-yacht-brand-with-design-and-seo/) [« Older Entries](https://www.newperspectivestudio.co.za/Case-Study-Lathi-Tha-Eyecare-From-Outdated-to-Outstanding.md/page/2/?et_blog)